6 Best Crowdfunding Sites in 2020

Detailed Reviews

You have your project and you’ve set your goal. All you need is a little cash to make it happen. Why not rely on the kindness of strangers? These days, everything from high-tech satellite R&D labs to your nephew’s bar mitzvah seems to have a GoFundMe page.

Let’s take a look at the best crowdfunding sites to help you make your dream a reality. 

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Top 6 Crowdfunding Platforms of 2020

1. Kickstarter

Launched in 2009, Kickstarter quickly became the best-known site for crowdfunding and launching all kinds of projects. In fact, many consider it responsible for the global crowdfunding craze. Through Kickstarter, individuals and small businesses can launch campaigns to collect funds for their development of both digital and physical products. Full Review

  • 18.5 million backers
  • Campaigns up to 60 days
  • Low fees

Launched in 2009, Kickstarter quickly became the best-known site for crowdfunding and launching all kinds of projects. In fact, many consider it responsible for the global crowdfunding craze. Through Kickstarter, individuals and small businesses can launch campaigns to collect funds for their development of both digital and physical products. Full Review

2. Krowdster

Krowdster is the best crowdfunding site for those looking for a variety of promotional tools for elevating their campaign. Customers can purchase anything from press releases to massive social media campaigns. If you’re planning to launch a crowdfunding project with professional-looking advertising, Krowdster should be in your bookmarks. Full Review

  • 3.5 million backers
  • Affordable pricing
  • Varied promotional tools

Krowdster is the best crowdfunding site for those looking for a variety of promotional tools for elevating their campaign. Customers can purchase anything from press releases to massive social media campaigns. If you’re planning to launch a crowdfunding project with professional-looking advertising, Krowdster should be in your bookmarks. Full Review

3. GoGetFunding

Unlike many crowdfunding sites, GoGetFunding is not limited to product promotion, nor is it a place where you need to invest a ton of cash just to get noticed. While businesses and startups can absolutely create projects there, it’s mostly oriented toward humanitarian work. People from around the world join forces on one of the largest fundraising platforms to help others less fortunate than themselves with anything from paying medical bills to making sure they have a roof over their heads. Full Review

  • Fast setup
  • Instant payments
  • Promotes popular fundraisers

Unlike many crowdfunding sites, GoGetFunding is not limited to product promotion, nor is it a place where you need to invest a ton of cash just to get noticed. While businesses and startups can absolutely create projects there, it’s mostly oriented toward humanitarian work. People from around the world join forces on one of the largest fundraising platforms to help others less fortunate than themselves with anything from paying medical bills to making sure they have a roof over their heads. Full Review

4. Indiegogo

Founded in 2008, Indiegogo is a crowdfunding platform with a long tradition. Over the years it has evolved into a place where anyone can turn a dream project into reality. The site allows you to create campaigns with either fixed or flexible goals, and it’s a great place for both tech and art projects. Full Review

  • Low fees
  • Post-campaign funding
  • Entrepreneur-friendly

Founded in 2008, Indiegogo is a crowdfunding platform with a long tradition. Over the years it has evolved into a place where anyone can turn a dream project into reality. The site allows you to create campaigns with either fixed or flexible goals, and it’s a great place for both tech and art projects. Full Review

5. Kickbooster

Kickbooster is one of the best crowdfunding sites for investors and project creators alike. With services focused on brand-building and campaign management, it offers an affordable pricing model for aspiring creators to boot. On the other hand, potential investors can browse through a large marketplace and earn cash back depending on the success of the campaigns they supported. Full Review

  • Great for building an audience
  • Affordable plans
  • Campaign marketplace

Kickbooster is one of the best crowdfunding sites for investors and project creators alike. With services focused on brand-building and campaign management, it offers an affordable pricing model for aspiring creators to boot. On the other hand, potential investors can browse through a large marketplace and earn cash back depending on the success of the campaigns they supported. Full Review

6. Crowd Funding Exposure

Crowd Funding Exposure has helped nearly 50,000 campaigns reach their goal through various forms of advertising. The site boasts numerous connections for promoting projects, even using TV and radio, in addition to online tools. It is one of the best crowdfunding sites for pure, direct advertising, with a potential reach of more than 10 million people across the globe. Full Review

  • Affordable plans
  • 10+ million reach
  • Social media and Google ads

Crowd Funding Exposure has helped nearly 50,000 campaigns reach their goal through various forms of advertising. The site boasts numerous connections for promoting projects, even using TV and radio, in addition to online tools. It is one of the best crowdfunding sites for pure, direct advertising, with a potential reach of more than 10 million people across the globe. Full Review

The Best Crowdfunding Websites for 2020

  • Kickstarter
Best for startups
  • Krowdster
Best for reaching a big audience
  • GoGetFunding
Best for fundraisers
  • Indiegogo
Best for small projects
  • Kickbooster
Best for pre-launch promotion
  • Crowd Funding Exposure
Best for targeted promotion

 

Detailed Reviews

Kickstarter
Kickstarter

BEST FOR

startups

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  • Type of funding: pre-set
  • Starting fee: 5+3%
  • Promotions: organic only
  • Payment processing: post-campaign
  • Campaign length: up to 60 days

Say “crowdfunding,” and one service always comes to mind: Kickstarter. As one of the most popular crowdfunding platforms of all time, Kickstarter has helped hundreds of thousands of projects find their funding. Each year, backers and superbackers supply millions of dollars in funding for tech projects, books, games, and more via Kickstarter, making it the biggest platform of its kind.

Putting your project on Kickstarter isn’t complicated, with ease of use guiding the platform’s design. Campaigns can last for up to 60 days, and the money is taken from the backers only if you manage to reach (or surpass) your goal. There’s no partial funding through this platform – it’s all or nothing.

Kickstarter is the best crowdfunding website for product-oriented creators, especially artists and game-makers. Various video games and board games became a reality on this platform, so if your crowdfunding project falls into these categories, Kickstarter is the way to go. That said, the site doesn’t allow for charity fundraisers: You always have to deliver some kind of product to the backers.

If your project is successful, Kickstarter takes 5% of the final collected amount as a platform fee, and there’s an additional 3-5% processing fee for each payment, depending on the currency and amount. These fees apply only if the project is at least 100% funded, so the platform is basically free to use and experiment with, which makes it one of the top crowdfunding sites.

Once your Kickstarter campaign is online, you’re pretty much on your own. The platform doesn’t offer any kind of paid promotion, and the only way to get organically promoted is if the staff picks your project once it starts amassing popularity, so you have to do your own advertising.

It’s not hard to see why Kickstarter is so popular. With an established reputation for trustworthiness and a straightforward interface, it’s a great place for creators to find a fanbase to help them accomplish project goals to mutual benefit. Truly the best crowdfunding platform out there.

Pros Cons
Big user base Overcrowded platform
Up to 60-day campaigns
Low fees
Krowdster
Krowdster

BEST FOR

reaching a big audience

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  • Type of funding: monthly, one time
  • Starting fee: $49
  • Promotions: social, newsletter, media
  • Payment processing: instant
  • Campaign length: one time, monthly, weekly

Launching a crowdfunding campaign is easy. Getting the project noticed and then fully funded? Well, that’s another story. Luckily, Krowdster is one of the sites that can greatly help you with that.

A promotional tool first and foremost, it’s designed to work alongside existing campaigns, either by creating pre-campaign advertisements or by finding people that are most likely to back your project. That is why Krowdster is one of the best crowdfunding platforms for building a user base. Thanks to their backer directory with more than 3.5 million entries, you’ll be able to figure out the size of your target audience, build trust with them and, hopefully, convert them into backers.

Aside from the backer directory, Krowdster utilizes some more traditional advertising methods, too. You can purchase Facebook and Twitter promotion, aiming for specific audiences that are either more likely to back the project or share the same interests. Looking to get more coverage and drum up interest? Purchase a press release blast, targeting up to 250 media outlets.

Pricing-wise, this is one of the most affordable crowdfunding services. The monthly plans start at $49 for Twitter promotions, $99 for access to the backer directory, all the way up to a $199 plan that includes unlimited Facebook ads. If you’re looking for more of a one-time deal, you can purchase access to their media list, with up to 250 journalist and outlet contacts, for $89. Alternatively, a press release bundle for $199 grants you a professionally written email, forwarded to hundreds of media sites, as well as a seven-day Twitter promo. There’s also a combo deal that includes both the media list and press bundle for $216.

No matter if you’re a startup or an individual just trying to figure out the crowdsourcing landscape, Krowdster should be one of your top crowdfunding platforms for building outreach. Once you’ve got the fanbase, it’s smooth sailing afterward.

Pros Cons
3.5 million users Backer directory is dated
Affordable pricing
Varied promotional tools
GoGetFunding
GoGetFunding

BEST FOR

fundraisers

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  • Type of funding: pre-set, flexible
  • Starting fee: 4%
  • Promotions: featured, organic
  • Payment processing: instant
  • Campaign length: fixed, ongoing

Life is unpredictable and sometimes you’ll need some extra money when misfortune hits. Thankfully, the internet can come to the rescue. You see, crowdfunding can also be used for humanitarian causes, not just for launching products. And one of the places for that is GoGetFunding, the largest social fundraising platform around.

Launching a fundraiser through this site is as easy as 1-2-3. Name your project, choose the currency and amount you’re aiming for, set the end date (if there’s a time-limit) and that’s pretty much it. Time constraints aren’t mandatory. However, covering monthly costs of an animal shelter or paying for medication are better served by an ongoing campaign on this platform.

The site also lets you keep the money you received even if the campaign doesn’t reach its goal in the allotted time, which is why it’s often used as one of GoFundMe alternatives. What’s more, you have access to the funds as they arrive, instead of waiting for the campaign’s end.

GoGetFunding is one of the best personal fundraiser sites, but it’s not exactly suitable for promoting products. The project categories available are charity-centric, and if a campaign was set to achieve a certain goal, it can’t be overfunded.

As for the fees, they’re on the reasonable end. The platform takes a flat 4% out of the collected funds, and there’s an additional 2.9% fee for processing PayPal and Stripe payments. Like Kickstarter, this platform doesn’t offer paid promotions. Instead, the GoGetFunding team will highlight the most interesting and urgent campaigns and feature them on their homepage. It’s recommended to connect with bloggers and ask them to link to your campaign, as that’s one of the criteria for getting featured.

In conclusion, if you’re looking to do some fundraising for nonprofits, look no further than GoGetFunding. The site itself might not have many tools to get your campaign into the spotlight, but it offers unique payment features no other site has managed to replicate.

Pros Cons
Fast setup Not great for products
Instant payments
No pre-set target needed

 

Indiegogo
Indiegogo

BEST FOR

small projects

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  • Type of funding: pre-set, flexible, InDemand
  • Starting fee: 4%
  • Promotions: organic
  • Payment processing: instant
  • Campaign length: fixed, flexible

Indiegogo is another graybeard in the online crowdfunding world. Exactly one year older than Kickstarter, it rivals and surpasses the giant in several different ways. First of all, it’s one of the best crowdfunding sites with flexible funding, not just in the amount of money collected but in the campaign length, too.

The process of setting everything up is similar to other platforms. You won’t have to pay anything to register an account or to start a campaign, of course. Once you’ve created the product page and entered all the information, you have a choice of fixed or flexible funding depending on the type of project you’re seeking funding for. The latter option means that you’ll get the money even if the goal wasn’t reached – ideal for certain types of projects, like websites and podcasts.

But that’s not the only reason we said this is one of the best crowdfunding websites. Like funding, campaign length can be flexible, too. Instead of having a pre-set time frame during which you’re collecting money, it can be indefinite and only end once the goal has been reached. Of course, the project can be overfunded, but that’s not all. Indiegogo also has a feature called InDemand which lets you raise funds even after the campaign has ended. It’s basically a “Missed the campaign? Here’s a second chance!” button for backers who got in late.

Fees are on par with other popular crowdfunding sites and Kickstarter alternatives. That means a flat 5% fee and an additional 2.9-3.9% payment processing fee for each transaction. The exact amounts vary depending on your location and currency used, so it’s best to consult the chart on the support page for precise information. The InDemand fee can rise to 8% if you promote your project through a different platform first.

All in all, Indiegogo is a great and versatile platform aimed at creative and tech projects, although smaller than Kickstarter. Entrepreneurs also love it for the investment opportunities, turning each campaign into a potential win-win situation.

Pros Cons
Low fees Mainly for tech projects
Post-campaign funding
Entrepreneur-friendly
Kickbooster
Kickbooster

BEST FOR

pre-launch promotion

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  • Type of funding: monthly
  • Starting fee: $29 + commissions
  • Promotions: pre-launch, referral, pledge manager
  • Payment processing: instant
  • Campaign length: ongoing

One of the best sites for crowdfunding is Kickbooster, a Canadian platform for promoting online fundraising campaigns. With a selection of industry-grade marketing tools and services, it comes as no surprise that this platform’s popularity grows constantly.

Instead of pushing a campaign once it’s active, Kickbooster helps you get it off the ground before it has even started. Their pre-launch toolset includes mailing list building, landing page customization, complete with a real-time countdown to build the anticipation, a featured spot on the marketplace and a whole bunch of useful analytics to go alongside it.

So what happens after the campaign ends? Kickbooster’s pledge manager allows you to continue gathering funds, similar to running a preorder campaign. But the real reason it’s one of the best fundraising sites is their marketplace, where users can browse active campaigns and either support them as backers or invest into them. If the boosted campaign is successful, every person backing the project counts into your cashback bonus.

Finally, there’s an affiliate marketing option. After all, when people see a monetary reward just for spreading the good word of your project, they’re eager to jump in on the action. This type of promotion also serves as a good way to connect with content creators for future endeavors.

Kickbooster charges different prices for each of its advertising plans. It’s one of the crowdfunding sites with low fees, with landing page and email list building priced at just $29 a month. That’s also the base price for the affiliate plan, with an added 3-5% commission to include affiliate bonuses and a flat 3% platform fee. The pledge manager price is charged based on the amount of money and the number of people purchasing through the landing page. Kickbooster takes 10% of the funds amassed and an additional $1 per backer.

Pros Cons
Great for audience building No social media advertising tools
Affordable plans
Campaign marketplace
Crowd Funding Exposure
Crowd Funding Exposure

BEST FOR

targeted promotion

Visit Website
  • Type of funding: pre-set, flexible
  • Starting fee: $20
  • Promotions: social media, Google, newspapers, news sites, mailing lists
  • Payment processing: instant
  • Campaign length: 15-90 days

Whether you need the best crowdfunding sites for films, books, games or gadgets, you’ll need some campaign promotion, too. Crowd Funding Exposure does exactly what it says on the tin. Providing exposure to every creator that signs up with it, this company offers to advertise your product on both the internet and traditional media like TV, radio and newspaper.

There are a lot of services you can purchase to boost your crowdfunding campaign activity. For example, the basic plan includes 15 days of Facebook and Twitter advertising, while some of the more expensive plans even include promotion through the New York Times and Wall-Street Journal.

Like other top fundraising sites, Crowd Funding Exposure offers to create press releases and landing pages on your behalf. The company also offers Google advertising, mailing lists and access to backer databases, although those services are reserved for some of their most expensive plans. Still, it’s quite impressive that the company helps you with rewriting campaigns for better user engagement while practically guaranteeing an audience of 10+ million.

The prices start on the very affordable side of the spectrum. The aforementioned basic plan costs just $20, and for twice that amount you get a full month of advertising and a spot on the featured page with guaranteed Google placement. Creators that need more from their crowdfunding apps can subscribe to premium plans, with pricing reaching $500+ per 90-day campaign. There’s also the option to hire a professional media manager for $150, who will then spend three hours optimising your campaign and teaching you all the tools of the trade.

While their advertising arsenal is very impressive, the customer support left us a bit underwhelmed. There’s no live chat capability, so you can either send an email or call a busy landline in Canada. It also doesn’t help that the official contact email is a free Gmail address, leaving a less-than-professional impression.

Pros Cons
Affordable plans Customer support isn’t that great
10+ million reach Longer campaigns get very expensive
Social media and Google ads

Methodology

Wonder how we find the best fundraising platforms? Do we use some arcane knowledge and convoluted methods? After all, the crowdfunding world can seem a bit daunting to a newcomer, but fear not! We’ll explain exactly how we pick and test the right sites for the job to find out which ones are truly the best of the best.

Starting with a long search, we analyze the market trends, find all of the funding websites that people use to create or back various projects and put them all on a big list. Then, it’s filtering time. Based on the reviews of crowdfunding sites, we look for any red flags or telltale signs of scam websites. These include creator payment issues, overcharging the customers or allowing any sort of foul play in the community.

With a filtered list in hand, we take every single platform for a spin as both backer and creator. We check if it’s easy enough to sign up and launch a project and whether everything is clearly labeled and sufficiently straightforward. After all, a confusing website won’t get a lot of traffic these days. Then, we analyze the services for promotion and campaign management, including their backer directory, press release creation options and mailing lists, social media promotion and possibilities for popular projects.

Next, we scope out these crowdfunding companies’ pricing plans. There are usually two choices: either a flat monthly fee for specific advertising tools or a percentage taken out of your grand total once the campaign ends. Of course, for the former, we compare all the plans and check what kind of value they provide to the customer. Sometimes it’ll be the cheapest plan, sometimes the most expensive – we all know that the most expensive plan doesn’t always give you the best value for your money.

Last but not least are a given platform’s specialties. A site may be among the best alternatives to Kickstarter, either with flexible instead of fixed funding, a post-campaign promotion and sales offer or the possibility to promote your project through the traditional media outlets. It can also be a matter of troubleshooting support available to the creator, so we make sure to check out their contact options, too.

The final result of all those steps is the list you see on this page.

FAQ

What crowdfunding site has the lowest fees?

GoFundMe has the lowest fees among all crowdfunding sites. Its platform fee is a flat 4%, while each payment processed is subject to a 2.9% processing fee.

What are the best crowdfunding sites for startups?

Kickstarter and Indiegogo are the best-known, but a lot of startups find success through GoGetFunded. Even though that site is more of a charity platform, a lot of commercial projects have achieved success there.

What percentage do crowdfunding sites take?

Common crowdfunding fees range between 4-5%, with additional payment processing charges depending on the type of transaction. The bigger the platform, the bigger the fee, but it’s usually worth it.

Is crowdfunding free money?

No. You still need to deliver a product to the people who entrusted you with their money or pay a fee to the fundraising site, so you won’t end up with all of the backers’ money in your bank account.

Is Kickstarter or GoFundMe better?

We’d call both the best crowdfunding sites, but not for the same purpose. Kickstarter is now more product-centered and requires the creators to send out some kind of product to the backers.

GoFundMe, on the other hand, is more about personal projects. You can organize a fundraiser to save an animal shelter, send your family to that cruise they always wanted to go on or even get money for home repairs. Within reason, of course: no one’s going to fund your next shopping spree, for example.