19+ Amazon Revenue Statistics Every User Should Know in 2020

So, my tablet is broken. 

I want a new one.

What do I do?

Go to Amazon…

I can check prices, see used products, and window shop.

How big is Amazon? 

Check out those incredible Amazon revenue statistics:

Fascinating Amazon Facts (Editor’s Choice): 

  • 9 out of 10 customers check the prices of a product on Amazon. 
  • Amazon has 12 million products on its website open for sale.
  • 95 million Amazon Prime memberships have been sold in the US.
  • Amazon Prime members spend around $14,000 on Amazon every year.
  • In 2017, Amazon shipped over 5 billion items throughout the world. 
  • 80% of sellers on Amazons also sell on other platforms. 

Amazon has become the benchmark or role model for other eCommerce brands since it always comes up with the most reliable solutions. 

It has become one of the biggest and most powerful companies in the world. It was the first e-commerce company to become a trillion-dollar business. 

Amazon Revenue Statistics

1. Amazon еarns $4,722 per second.

(Source: Repricer Express)

Amazon sales statistics show that every minute Amazon earns around $283,000. This means that the company earns $17 million every hour

Amazon’s daily revenue is a never-before-seen amount of profit for any company! 

2. Amazon loses millions if the site goes down. 

(Source: Venture Beat)

In 2013, the website for Amazon wasn’t operational for 40 minutes. The company estimates that they lost around $5 million in real sales during this time. 

For just 40 minutes!

This is why it is important to make sure that your website is operational throughout so that your consumers don’t face any issue. Amazon’s annual profit statistics show that every minute can add up. 

3. Amazon made $280.52 billion in 2019.

(Source: Digital Commerce)

What was Amazon’s revenue in 2019? Amazon 2019 revenue has a 20.5% increase from 2018, where they made $232.89 billion. 

This is attributed to the 1-day shipping feature that impacted profit. AMZN 2019 earnings were directly impacted by the innovative solutions by the company. 

4. 80% of sellers on Amazon sell on other platforms. 

(Source: Statista)

Amazon’s revenue analysis shows that sellers use different platforms to sell on. This signifies growing competition and private label brands launching their own eCommerce platforms. Sellers want to make sure that they diversify their products to other platforms and never solely rely on Amazon. 

Since Amazon has so many products, there is a lot of competition, too. 

5. The net profit of 2018 for Amazon was almost 23 times more than its main competitor, eBay.

(Source: Statista)

eBay made around $10 billion in 2018, while Amazon made $232 billion. 

Amazon’s gross revenue per year is dependent on the sale of electronics and other products. The rest of the revenue is generated by third-party seller services, Amazon Kindle, Amazon Prime subscriptions, and Amazon Web Services. 

6. Amazon earns enough to make it the world’s 51st richest country. 

(Source: World Population Review)

Amazon made $232 billion in 2018, Amazon revenue stats tell us. 

Comparing the net profit to the GDP of countries in the world, Amazon ranks as the 51st richest country. It lies ahead of Qatar, Iraq, and Algeria and just before Greece, New Zealand, and Peru. 

7. The founder of Amazon is worth $123.9 billion.

(Source: Forbes)

Even after an almost $40 billion divorce settlement, Jeff Bezos is still worth $123.9 billion as of 2020. He founded Amazon in 2004 in his garage. He owns 16% of Amazon and remains the CEO of the company. 


Prepare to be mind-blown.

On average, a US household makes $60,336. This means that it would take around 1.5 years for an average US household to make what Bezos makes in a minute

Brb, crying in the corner.

Amazon Revenue Demographics 

8. The Amazon website receives 206 million visitors monthly. 

(Source: Statista)

For comparison, this is almost twice the population of Germany! 

Since Amazon sells to many countries around the world, it gets a lot of traction every minute. It receives twice as many visitors as its main competitor, eBay, and four times more than Best Buy. 

9. 60% of total profits are made from Amazon revenue from the USA.

(Source: Investopedia)

Amazon’s revenue from North America is 60% of its total profits. 28% comes from their international market, while 11% of profit comes from Amazon Web Services. 

10. Amazon’s biggest competitor in Europe and Asia is Alibaba.

(Source: CB Insights)

Amazon revenue from Europe and Asia shows that it is definitely out earning Alibaba. However, the gap continues to close in. 

From the first quarter of 2017 to the first quarter of 2018, Amazon saw a growth of 118%. On the other hand, Alibaba also saw an amazing growth of 99%, so the competition is tough for Amazon. 

11. 55% of consumers start online shopping from Amazon. 

(Source: CNBC)

Bloom Reach found that most consumers start searching for online sales from Amazon. 90% of consumers also compare prices for any product on competing websites from Amazon. 

This is why it is a good idea to sell your products on Amazon if you have an online business. Customers often use Amazon as their primary search. 

12. 4 Out of 10 teenagers consider Amazon as their favorite online shopping website. 

(Source: Piper Jaffray)

In 2017, over 40% of teenagers considered Amazon to be their preferred online shopping website. This may be because Amazon offers convenience, a huge range of products, and low prices. 

Amazon 2019 Spending Statistics

13. 175 million products were sold on Amazon Prime Day in 2019. 

(Source: Vox)

Amazon Prime Day is a two-day event that has amazing sales for customers. And judging by Amazon sales revenue statistics it sure is a winning strategy for the giant too!

Amazon advertised the event as a way to promote its Amazon Prime service. The sale showed customers the benefits of Prime Video, Amazon Music, and faster delivery for certain items. Subscription members saved over a billion dollars during the event. 

We can say that it’s a fan-favorite.

14. Prices of Whole Foods were slashed by 43% after Amazon acquired the company. 

(Source: Bloomberg)

Whole Foods was taken over by Amazon in 2017. The company cut down on prices by 43% on the very first day. 

This shows that they are selling the goods at a mere profit margin of a few cents. 

15. The biggest costs for Amazon Are shipping, marketing, and advertising.

(Source: Geekwire, Statista)

Amazon shipping spending in 2018 was around $28 billion for the millions of items it sold worldwide. Amazon’s marketing spending in total was $13.8 billion in 2018. Of them, Amazon advertising spending accounted for $8.2 billion worldwide. 

Top Amazon Revenue Sources

16. Amazon Prime customers spend $800 more than non-Prime members.

(Source: Statista) 

There are around 100 million Amazon Prime members in the world. Amazon prime revenue shows that they typically spend around $1,400 yearly, which has prompted many sellers to make their products eligible for Prime. Amazon prime statistics show that they spend almost twice as much as non-prime consumers. 

Marketers have found that consumers try to justify their $100 subscription service by purchasing more on Amazon. 

One side of this is surely winning.

17. Amazon generated $10 billion in ad revenue in 2018.

(Source: Business Insider)

Amazon ad revenue is giving Google and Facebook good competition in the ad revenue market. As the company continues to experience growth, it will become more expensive to display ads on Amazon. 

18. Amazon AWS revenue made almost $10 billion in the 4th quarter of 2019. 

(Source: Statista)

In Q1 of 2019, the Amazon Web Service made $7.4 billion and $8.3 billion in Q2. In the third quarter, it made around $8.9 billion and hit $9.95 billion in Q4. 

This shows that Amazon AWS’s revenue growth has steadily increased in 2019, hitting an all-time high at the end of the year. 

19. Only 2% of Alexa owners make new purchases via it.

(Source: Business Insider)

Amazon Alexa revenue stats show that only 2% of people use Alexa to make newer purchases. 

This shows that consumers still value reading about and seeing the products before they make a purchase. 

On the other side, since 2015, around 50 million Echos have been sold. 

Amazon Growth Trends

20. Operating income will fall by 5% in 2020 Q1.

(Source: The Motley Fool)

Amazon expects the operating income to end up between $3-4.2 billion, which is a fall of 5%. Amazon’s revenue growth rate for operating income includes a depreciation expense of $800 million for servers. 


Do you need to buy some tech?


Maybe your baby needs some new clothes?


You’re in the mood for some new books?


You get the picture.

Amazon is one of the biggest companies in the world. This multi-national conglomerate should be studied properly by business owners and sellers.

Amazon revenue stats can help you gauge how eCommerce website should be run. There’s a lot you can learn from Amazon! 

If you think that’s interesting, there’s more from where it came from – visit SpendMeNot.com for more exciting stuff!


An experienced content writer with an eye for detail and super-advanced research skills.

Latest from Marko

Best LLC service Best Background Check Companies Accounting Software Best Property Management Software

Leave a Reply

Your email address will not be published. Required fields are marked *