21+ Facebook Revenue Stats That You Can Learn From in 2021

How many Facebook statuses have you liked today?

At how many did you roll your eyes at?

How many ads did you see?

Facebook is recognized as the biggest social network of all time, by just about any measure you can think of. It has constantly evolved based on new tools, shifting demographics, and algorithm changes. With billions of users and monumental revenue generation, Facebook is a role model for many businesses. By taking the time to understand Facebook revenue stats, you can learn more about social marketing strategies, revenue streams, and user engagement.

Fascinating Facts About Facebook 

  • 74% of Facebook users in America use the site daily. 
  • 75% of males and 83% of women use Facebook.
  • 45% of adults in the US get their news from Facebook. 
  • Every single minute, 500 new users sign up on Facebook. 
  • Facebook is the most significant social platform for 67% of marketers.
  • Around 270 million Facebook profiles are fake. 
  • By 2004, Facebook had 1 million registered users.
  • 93% of social media advertisers rely on Facebook ads.
  • Spending on Facebook ads increase between 1 PM and 3 PM.

Facebook Revenue Statistics 

1. In Q4 of 2019, Facebook earned a total of $21 billion. 

(Source: Facebook Investor)

Facebook revenue growth has seen a 25% increase from 2018, when it earned $13.23 billion. Despite the negative press, accusations, and scandals that surround Facebook, the platform continues to grow. Facebook remains among the biggest IT companies in the world, as well as the richest. 

2. Facebook gross revenue for Q2 of 2018 was $5.1 billion. 

(Source: Facebook Investor)

This was an increase of 31% from 2017. While the overall growth rate has slowed, Facebook continues to reach new heights every single year. Facebook revenue for 2021 is predicted to increase as well.

There’s no rest for social media.  

3. 93% of social media advertisers rely on Facebook ads. 

(Source: Impact)

Yup, you read that right.


WAY more than half.

Advertisers on Facebook love Facebook ads. The ad revenue of Facebook shows that marketers have deemed Facebook Ads almost obligatory for marketing campaigns. 

4. Facebook’s annual revenue for 2019 Was $70.697 billion.

(Source: MacroTrends)

Facebook faced a 26.61% increase from 2018-2019. 

In 2018, the company earned $55.838 billion, which was a 37.35% increase. Back in 2017, Facebook earned $40.653 billion, which was a 47.09% increase from 2016. Facebook’s revenue growth has been slowing down in the past few years, as you can see. 

That doesn’t mean it’s gonna stop anytime soon, though.

Facebook Revenue per User

5. By 2019, Facebook had 44,942 employees.

(Source: Statista)

How many employees does Facebook have? 

Enough to handle one-fifth of the world’s population!

This kind of user base requires a large number of people to regulate. Employees are dispersed across the world since Facebook is used in almost every country in the world. Some people even say that Facebook should have even more people to regulate certain services they provide in a better way. 

Can’t wait for them to post job openings on LinkedIn.

6. Facebook revenue per employee is $634,694.

(Source: Fox Business)

According to recent analysis, the company earns around $634,694 per employee

However, Facebook’s average salary is around $117,000.

Would you work for Facebook?

Facebook Revenue by Regions

7. India has the highest number of Facebook users.

(Source: Statista)

Top revenue-generating countries for Facebook are as follows:

  1. India: 269 million
  2. United States: 183 million
  3. Indonesia: 120 million
  4. Brazil: 82 million
  5. Mexico: 68 million
  6. Philippines: 59 million
  7. Vietnam:47 million
  8. Thailand: 38 million
  9. Egypt: 37 million
  10. Turkey: 37 million

Facebook Revenue Breakdown

8. 20% of Facebook mobile ad revenue comes from Instagram. 

(Source: EMarketer)

Since Facebook acquired Instagram, it has been expanding rapidly. Facebook’s annual revenue is directly dependent on the revenue generated by Instagram. Instagram is being used more frequently in marketing campaigns since mobile ads on the application are seamless, which has increased Facebook revenue from mobile. 

9. Almost 70% of Gen-Z users learn about live events on Facebook.

(Source: Facebook)

If you need to target younger generations for live events, marketing on Facebook would be your best choice.

If you look at the Facebook live video revenue too, you will be able to see that a lot of Gen-Z follow and view live videos as well. 

10. People are most active between 1 PM and 3PM.

(Source: Zephoria)

That’s logical.

We’re all on our phones during lunch break.

Facebook ad revenue statistics show that ads are usually scheduled for this time period.  If you want your ads to have maximum reach and a significant effect on people, you should post your ad during this time. 

11. Thursday, Friday, and Saturday are the best days to post ads. 

(Source: Hubspot)

This activity reaches its peak from Thursday to Saturday. If you are scheduling posts for your marketing campaign, the best bet would be to make sure the important ones go live during that time period. 

12. Around 80 million businesses around the world have a Facebook page. 

(Source: Facebook)

Facebook ad revenue shows there are more than 80 million businesses that have pages on Facebook for marketing and customer engagement. 

So businesses shouldn’t avoid Facebook. It’s true that it’s a very competitive market. 

But the results are worth it.

13. 80% of Facebook posts don’t generate an emotional response. 

(Source: AdEspresso)

One study shows that only 20% of Facebook posts trigger an emotional response. Ads generally don’t generate any emotional response, even though emotional marketing is so great for conversions. You may be able to stand out from the pack if you have an advertisement that evokes an emotional response in people. 

We’d suggest puppies.

14. Facebook page posts only have a 2.65% organic reach on their own. 

(Source: Neil Patel) 

Facebook is designed in such a way that you will definitely need to invest some money to create more reach. The organic reach for Facebook page posts is basically dead.


Well, there is a lot of competition among posts. 

The most common way to get exposure for your advert is to pay for it. 

15. 95.1% of Facebook accounts are opened from smartphones.

(Source: Statista)

Almost all users access their Facebook accounts from their mobiles. If you’re planning on creating ads or need to target mobile phone users, Facebook is the best social networking platform for such marketing efforts.

16. Almost 32% of active user accounts are accessed through desktops and laptops.

(Source: Statista)

This shows that every third person that uses Facebook does so via a computer. This may be one of the many reasons why marketing campaigns and advertisements are mostly designed to be mobile-friendly. A lot of marketers just concentrate on mobile users when they plan a marketing campaign. 

17. Facebook ads that target based on interest or category have a 64% higher cost-per-conversion than custom audiences. 

(Source: Wishpond)

It was also found that targeting custom audiences results in a 14% lower cost-per-click. Despite the lower cost, the conversion rate is so high for interest and category targeting. This strategy can be much more effective than regular ads. 

18. 47% of marketers agree that Facebook has the biggest impact on sales.

(Source: Soravjain)

Facebook plays a huge role in the behavior of consumers. 

Like, huge.

A lot of people find the products and goods that they want to invest in through Facebook. In the years to come, this is set to increase. 

19. Cambridge Analytica harvested 50 million Facebook profiles to profile individual voters.

(Source: The Guardian)

We all remember that scandal, right?

In 2014, it was found that Cambridge Analytica had used 50 million profiles to form a system based on their personal information. This system helped them target voters with a personalized political advertisement that had a drastic impact on the election. 

Users weren’t too happy about that.

Facebook Spending Stats

20. In Q2 of 2018, Facebook spent around $7.36 billion. 

(Source: Facebook Investor)

Facebook spending breakdown shows that the total expenses of the company comes to around $7 billion. This was a 50% increase from 2017. 

We can’t imagine spending $7 million, to be honest.

21. In Q2 of 2018, Facebook had capital expenditures of $3.46 billion.

(Source: Facebook Investor)

Facebook has continuous spending on land, equipment, and buildings that house its employees. These costs will only continue to rise in 2021.  

Facebook Revenue Trends

22. 22% of the world’s population uses Facebook. 

(Source: Statista)

We expected at least 50%.

Maybe the world is not as addicted to social media as we thought.

With around 2.5 billion users, Facebook has become the world’s biggest social networking platform. It is no surprise that every organization, business, and marketer is working on Facebook. It’s just the easiest way to reach people.  Facebook usage statistics show that you simply can’t ignore the social media platform in your marketing strategy. 


Facebook is definitely the biggest social media giant in the world. With profitable companies like Instagram and WhatsApp under Facebook, you cannot ignore the Facebook revenue stats. 

You also can’t ignore the platform itself. Just think of how many times you visit it. It’s most probably how you keep in touch with your friends too.

To put it simply, Facebook is here to stay. Use it to your advantage!

Related reads:

How to Buy Facebook Stock

Leave a Reply

Your email address will not be published. Required fields are marked *