31+ Google Revenue Statistics 2020 [Behold the Dragon!]

Google is always there for us.

We looked into the latest Google revenue statistics

And guess what? They are pretty awesome:

Google Revenue Statistics (Editor’s Pick):

  • Alphabet (Google) had a net income of $34.3 billion in 2019.
  • Alphabet had a net income of $30.7 billion in 2018.
  • Google made $134.81 billion from advertising in 2019.
  • Google made $116.46 billion from advertising in 2018.
  • Google’s revenue increased by 18% in 2019.
  • Google’s revenue increased by 22% in 2018.

Besides searches, Google also specializes in:

  • Online advertising technologies
  • Cloud computing
  • Software and hardware

If you want to go deeper into Google’s number hole, scroll down for more!

Google Earnings

Four times a year, Alphabet (Google’s parent company) publishes the report for the financial results for the previous quarter. 

Now:

When does Google announce earnings?

The Q4 results, along with the yearly results are usually published in February. 

We used these official reports as a source for the numbers below.

Let’s check them out: 

1. Google’s annual revenue in 2019 was $160.74 billion.

(Source: Statista) 

It has been rising exponentially since 2002. Have a look at the numbers.

Google: global annual revenue 2002-2019 Published by J. Clement, Feb 5, 2020 In the most recently reported fiscal year, Google's revenue amounted to 160.74 billion US dollars. Google's revenue is largely made up by advertising revenue, which amounted to 134.81 billion US dollars in 2019. As of June 2019, parent company Alphabet ranked fourth among worldwide internet companies, with a market capitalization of 741 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of November 2019, the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Tinder. Read more Annual revenue of Google from 2002 to 2019.

(Image: Statista)

Next:

2. Alphabet (Google) had a net income of $34.3 billion in 2019.

(Source: ABC)

Most of what Alphabet earns comes from Google. All other revenue is peanuts compared to it.

According to the Alphabet/ Google earnings 2019 report, they had a net income of more than $30 billion!

The diluted earnings per share (EPS) for the full year were $49.16, which represents a 12.49% year over year increase. 

3. Alphabet (Google) had a net income of $30.7 billion in 2018.

(Source: ABC)

In the fiscal year 2018, the net income was slightly lower than in 2019.

According to the  Alphabet/ Google earnings report, the annual earnings per share were $43.7. This represents a 142.78% increase compared to the previous year. 

Mind-blowing!

4. Alphabet (Google) had a net income of $12.7 billion in 2017.

(Source: ABC)

The annual earnings per share (EPS) in 2017 were $18. This is low compared to 2018.

But! 

It also represents a 35.37% decrease compared to 2016.

All in all, 2017 was not a good year for Google, as we can see from the Alphabet/ Google earnings 2017 report. 

5. Alphabet (Google) had a net income of $19.5 billion in 2016.

(Source: ABC)

The annual diluted earnings per share (EPS) in 2016 were $27.85. 

In the second quarter of 2016 specifically, the diluted earnings per share were $7.

6. Alphabet (Google) had a net income of $16.3 billion in 2015.

(Source: ABC)

The annual diluted earnings per share in 2015 (EPS) were $22.84.

2015 was also the year when Google was restructured, and thus Alphabet became the parent company. 

(By the way, don’t you just love the Google Doodles?

We do:

Google Doodle Spring

(Image: Google Doodle)

More of those are coming in a minute!)

Now, back to the stats:

Google Quarterly Earnings

Want to have a deeper look at Google’s revenue? 

Let’s start with a breakdown of each quarterly revenue! Then we’ll follow up with a breakdown of the yearly revenue.

7. Alphabet (Google) had total revenue of $46.08 billion in Q4 2019.

(Source: ABC)

Experts estimated that the company would have $46.94 billion in revenue in the fourth quarter.

The quarterly revenue didn’t reach that amount. It did come close, though. And the earnings per share (EPS) exceeded the expectations, with $15.35 EPS vs. the estimated $12.53 EPS.

Here is the Google quarterly revenue 2019

8. Alphabet (Google) had a total revenue of $39.3 billion in Q4 2018.

(Source: ABC)

The 2018 revenue exceeded the expectations of experts, who estimated that the amount will be $38.93 billion.

The EPS also exceeded the projected amount, with $12.77 EPS versus the estimated $10.82 EPS. 

According to the Google annual report 2018, the last quarter saw the most revenue. 

Here is a breakdown of the quarterly revenues of 2018:

(Back to the Google Doodles. You probably saw that one:

Google Doodle thanks the coronavirus helpers.

(Image: 9to5google.com)

Google found a way to thank all the health workers and researchers who are working so hard during the coronavirus pandemic.

Thank you, guys!

Now:

9. Alphabet (Google) had total revenue of $$32.3 billion in Q4 2017.

(Source: ABC)

The Q4 revenue in 2017, beat the $31.86 billion expected by experts. 

However, it fell short on the EPS with $9.70 vs. the $9.98 expected.

Here is a breakdown of the quarterly revenue of 2017:

10. Alphabet (Google) had total revenue of $26.06 billion in Q4 2016.

(Source: ABC)

The Q4 revenue in 2016 didn’t meet the Alphabet/ Google earnings expectations. The company earned 16% less per click on ads. 

Here is a full breakdown of the 2016 quarter results: 

11. Alphabet (Google) had total revenue of $21.32 billion in Q4 2015.

(Source: ABC)

The fourth quarter of 2015, exceeded the expectations of experts with $8.67, vs the expected EPS of $8.10.

Here is how the company did in each quarter of the year: 

Google Revenue Breakdown

Wondering how much money does Google make?

Here is a hint – more than Microsoft. And Microsoft revenue statistics are here to prove it!

12. Googles net income in 2019 was $34.34 billion.

(Source: ABC)

Google total revenue 2019 breakdown:

  • Total Revenue: $161.85 billion 
    • Total Costs and expenses: – $127.62 billion
    • Other income: + $5.39 billion
    • Taxes: – $5.28 billion
  • Net Income: $34.34 billion 

Sounds awesome… just like this Google Doodle:

Google Doodle

(Image: Google Doodles)

Moving on:

13. Google had total revenue of $136.81 billion in 2018.

(Source: ABC)

Google annual revenue 2018 breakdown:

  • Total Revenue: $136.81 billion 
    • Total Costs and expenses: -$110.49 billion
    • Other income: + $8.59 billion
    • Taxes: – $4.17 billion
  • Net Income: $30.73 billion 

14. Google had total revenue of $110.85 billion in 2017.

(Source: ABC)

Google revenue breakdown 2017:

  • Total Revenue: $110.85 billion 
    • Total Costs and expenses: – $84.70 billion
    • Other income: + $1.04 billion
    • Taxes: – $14.53 billion
  • Net Income: $12.66 billion 

15. Google had total revenue of $90.27 billion in 2016.

(Source: ABC)

Google yearly revenue 2016 breakdown: 

  • Total Revenue: $90.27 billion 
    • Total Costs and expenses: – $66.55 billion
    • Other income: + $0.43 billion
    • Taxes: – $4.67 billion
  • Net Income: $19.47 billion 

16. Google had total revenue of $74.98 billion in 2015.

(Source: ABC)

Google total revenue breakdown 2015:

  • Total Revenue: $74.98 billion 
    • Total Costs and expenses: – $55.62 billion
    • Other income: + $0.29 billion
    • Taxes: – $3.30 billion
  • Net Income: $16.34 billion 

Google Ad Revenue

After seeing those impressive numbers, we are faced with the question:

How does Google make money?

The majority of Google’s income comes from advertising – those annoying ads we are all trying to skip.

Here are the main Google revenue sources:

  • Advertising
  • Google Play Store purchases
  • Google Play purchases (music, movies, etc)
  • Google Cloud
  • Hardware

Now, let’s take a look at Google’s ad revenue these past years:

Google ad revenue chart

(Image: Marketingland)

17. Google made $134.81 billion from advertising in 2019.

(Source: Statista)

Out of the total $161.85 billion Google made, $134.81 billion came from advertising!

More than $15 billion were from YouTube ad revenue. While we are here, take a look at the most recent YouTube revenue statistics.

The rest comes from nonadvertising revenue, such as Google Cloud which generated only $8.9 billion. 

Google advertising revenue accounts for 70.9% of the total company’s income.

18. Google made $116.46 billion from advertising in 2018.

(Source: Statista)

Google ad revenue 2018 represented $116.46 billion out of the total $136.81 billion made!

That means that 85% of Google’s total revenue can be attributed to advertising. 

Out of the total ad revenue, $11.15 billion came from YouTube. 

As for the nonadvertising revenue, Google Cloud generated $5.83 billion in 2018.

19. Google made $95.58 billion from advertising in 2017.

(Source: Statista)

The Google ad revenue 2017 represents $95.58 billion out of the total $110.85 billion made.

Out of this amount, $8.15 billion comes solely from YouTube ads.

Google Cloud, on the other hand, contributed with $4.05 billion in revenue. 

20. Google made $79.38 billion from advertising in 2016.

(Source: Statista)

The Google earnings ad revenue reports for 2018 and 2017 didn’t show how much of their revenue came from YouTube ads. 

However, 99% of the 2016 revenue came from Google. The rest came from Alphabet’s other companies.

21. Google made $67.39 billion from advertising in 2015.

(Source: Statista)

As was the case for the fiscal year 2016, there is no official report detailing the YouTube revenue or the Google cloud revenue

However, one thing is for certain: 

Advertising is the most profitable source of revenue for Google. 

Google Revenue Growth

There is a reason why Google is part of the Big Four technology companies. It is getting bigger and more important each year. 

22. Google’s revenue increased by 18% in 2019. 

(Source: ABC)

At the end of the fiscal year 2019, Google had an 18.3% year over year increase. The fourth quarter of 2019 also marked a 17.31% increase. 

And YouTube’s advertising revenue in the fourth quarter was up by 31%!

On a completely (un)related subject:

Google Doodle

(Image: Google Doodle)

It’s super aesthetically pleasing, isn’t it?

Next:

23. Google’s revenue increased by 23% in 2018.

(Source: ABC)

Compared to the Q4 of 2017, Google’s Q4 2018 revenue increased by 22%
The 2018 Google advertising revenue grew by 93% when compared to the 2014 revenue.

24. Google’s revenue increased by 23% in 2017.

(Source: ABC)

Google revenue 2017 increased by 23% year over year. It also increased by 24%, comparison between Q4 of 2016 and 2017 Q4 shows.

Google’s hardware sales doubled this year, when compared to 2016. Ad revenue grew by 25%.

25. Google’s revenue increased by 22% in 2016.

(Source: ABC)

Google’s 2016 growth has been attributed to YouTube and mobile search.

We gotta admit, though, it seemed like everyone had a YouTube addiction circa 2016. 

26. Google’s revenue increased by 18% in 2015.

(Source: ABC)

As always, most of the revenue is attributed to Google. The ‘other bets’ category from the report which includes all other Alphabet’s projects, had a revenue of $448 million and operating losses of $3.56 billion. 

Google Search Statistics

Enough of those Google revenue statistics. Let’s see some stats about how much we are contributing to that revenue:

27. Google holds 92.7% of the worldwide search engine market share in February 2020.

(Source: Stat Counter)

We all turn to Google when we are looking for something online. This is one of the reasons why ‘to google something’ has become synonymous with ‘to look something up’.

Google’s main competitor is Bing – with only 2.44% of the global market share in February 2020. 

Baidu, which is mainly used in China, held 1.49% of the global market share. 

In the USA only, Google held 88.24% of the market share, whereas Bing held 6.45% in February 2020.

No need to thank us, Google.

28. Google processes 81, 362 search queries per second. 

(Source: Internet Live Stats)

Every second:

  • 8,889 tweets are sent,
  • 977 photos are uploaded on Instagram,
  • 1,670 Tumblr posts are made,
  • 4,497 calls are made on Skype.
  • 83,136 videos are viewed on YouTube,
  • 2, 891,891 emails are sent and
  • 81, 362 Google searches are made!

29. The most searched keyword on Google in the USA is “Facebook”. 

(Source: Ahrefs)

The top 5 most searched for terms on Google in the USA are:

  • Facebook,
  • YouTube,
  • Amazon,
  • Gmail and
  • Google.

Yup! 

“Google” is one of the top 5 most searched for keywords on Google, both in the USA and worldwide.

30. Game of Thrones is the most searched for TV show in the USA in 2019.

(Source: Google Trends)

According to Google search trends, the most searched for TV shows in the USA in 2019, are:

  • Game of Thrones
  • Stranger Things
  • When They See Us
  • Chernobyl
  • The Mandalorian

Let the searches for 2020 begin! 

31. Black Panther was the most searched for movie in the USA in 2018.

(Source: Google Trends)

According to Google search statistics 2018, Americans googled Black Panther, Incredibles 2 and Deadpool 2 the most. 

Avengers: Infinity War and A Quiet Place complete the top 5 movie searches list. 

32. People wanted to know about Bitcoin the most in 2018.

(Source: Google Trends)

After typing in “What is…” in Google search, Americans mostly wanted to know What is Bitcoin in 2018.

The next top 5 terms searched for included racketeering, DACA, government shutdown, and Good Friday.

Key Takeaways 

What we can take away from these numbers is that Google is the best platform to market a product or service.

Just think about how many people use Google every day!

Advertising has moved from TV and radio and is now widespread online. 

The latest Google revenue statistics just show that Google is one of the biggest advertising businesses. 

Will someone ever dethrone Google?

Stay tuned to find out!

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