31+ Google Revenue Statistics 2021 [Behold the Dragon!]

Google is always here for us when we need to…well, google stuff.

Besides that, Google also specializes in:

  • Online advertising technologies,
  • Cloud computing,
  • Software,
  • Hardware…

It is the jack of all trades!

We here at SpendMeNot have to meddle into Google’s financial affairs. So, naturally, we looked into the latest Google revenue statistics.

Have a sneak peek:

Google Revenue Statistics (Editor’s Pick)

  • Alphabet (Google) had a net income of $40.26 billion in 2020.
  • Google’s parent company, Alphabet, had a net income of $34.3 billion in 2019.
  • Alphabet (Google) had total revenue of $56.89 billion in Q4 2020.
  • Alphabet (Google) had total revenue of $46.08 billion in Q4 2019.
  • Google made $146.92 billion from advertising in 2020.
  • Google made $134.81 billion from advertising in 2019.
  • Google’s revenue increased by 12.7% in 2020.
  • Google’s revenue increased by 18% in 2019.

If you want to go deeper into Google revenue statistics, scroll down for more! And if you’re keen on becoming an investor, check out how to buy Google stocks!

Google Earnings

Now:

When does Google announce earnings?

Four times a year, Alphabet (Google’s parent company) publishes a report for the financial results for the previous quarter. Usually, in February, the Q4 update comes along with the annual figures.

Of course, we explored these official reports and extracted the key figures to offer you an insight into Google’s performance.

Let’s see the numbers! They’re pretty jaw-dropping!

1. Alphabet (Google) had a net income of $40.26 billion in 2020.

(Source: ABC)

Most of what Alphabet earns comes from Google. In fact, all other revenue is peanuts compared to it.

According to the Alphabet/ Google earnings 2020 report, the company had a net income of more than $40 billion!

The diluted earnings per share (EPS) for the full year were $58.61, representing a 19.2% year-over-year increase.

2. Alphabet (Google) had a net income of $34.34 billion in 2019.

(Source: ABC)

The Google earnings 2019 report shows net income was almost 12% up from the $30.73 billion generated in 2018.

Also, annual earnings per share were $49.16, representing a 12.5% increase compared to the previous year.

3. Alphabet (Google) had a net income of $30.73 billion in 2018.

(Source: ABC)

In the fiscal year 2018, the net income was slightly lower than in 2019.

The Alphabet/ Google earnings report further shows that annual earnings per share were $43.70. This represents a 142.78% increase compared to the previous year.

Mind-blowing!

4. Alphabet (Google) had a net income of $12.66 billion in 2017.

(Source: ABC)

The annual earnings per share (EPS) in 2017 were $18. This is low compared to 2018.

But!

It also represents a 35.37% decrease compared to 2016.

Overall, 2017 was not a good year for Google, as we can see from the Alphabet/ Google earnings 2017 report.

5. Alphabet (Google) had a net income of $19.47 billion in 2016.

(Source: ABC)

The annual diluted earnings per share (EPS) in 2016 were $27.85.

In the second quarter of 2016 specifically, the diluted earnings per share were $7.

6. Alphabet (Google) had a net income of $15.82 billion in 2015.

(Source: ABC)

In 2015, Alphabet became Google’s parent company following a restructuring.

That same year, annual diluted earnings per share came in at $22.84.

Google Quarterly Earnings

Want to have a deeper look into Google’s revenue?

Let’s start with a breakdown of each quarterly revenue! Then we’ll follow up with a breakdown of the yearly revenue.

7. Alphabet (Google) had total revenue of $56.89 billion in Q4 2020.

(Source: ABC)

The consensus expectation was $53.10 billion in quarterly revenue. The company also closed a year of stable revenue increase throughout the quarters.

Here are the Google quarterly revenue 2020 figures:

8. Alphabet (Google) had total revenue of $46.08 billion in Q4 2019.

(Source: ABC)

Experts estimated that the company would have $46.94 billion in revenue in the fourth quarter.

Yet, the quarterly revenue didn’t reach that amount. It did come close, though. And the earnings per share (EPS) exceeded the expectations, with $15.35 EPS vs. the estimated $12.53 EPS.

Here are the Google quarterly revenue 2019

9. Alphabet (Google) had total revenue of $39.3 billion in Q4 2018.

(Source: ABC)

The 2018 revenue came above experts’ expectations of $38.93 billion.

What’s more, the EPS also exceeded the projected amount, with $12.77 EPS versus the estimated $10.82 EPS.

According to the Google annual report 2018, the last quarter saw the most revenue.

Here is a breakdown of the quarterly revenues of 2018:

10. Alphabet (Google) had total revenue of $32.3 billion in Q4 2017.

(Source: ABC)

The Q4 revenue in 2017 beat the $31.86 billion expected by experts.

However, it fell short on the EPS with $9.70 vs. the $9.98 expected.

Here is a breakdown of the quarterly revenue of 2017:

11. Alphabet (Google) had total revenue of $26.06 billion in Q4 2016.

(Source: ABC)

The Q4 revenue in 2016 didn’t meet the Alphabet/ Google earnings expectations. On top of that, the company earned 16% less per click on ads.

Here is a full breakdown of the 2016 quarter results:

12. Alphabet (Google) had total revenue of $21.32 billion in Q4 2015.

(Source: ABC)

The fourth quarter of 2015 exceeded experts’ expectations with an EPS of $8.67 vs the projected $8.10.

Here is how the company did in each quarter of the year:

Google Revenue Breakdown

Wondering how much money does Google make?

Here is a hint – more than Microsoft.

13. Google had total revenue of $182.52 billion in 2020.

(Source: ABC)

Google total revenue 2020 breakdown:

  • Total Revenue: $182.52 billion
  • Total Costs and expenses: – $141.30 billion
  • Other income: + $6.85 billion
  • Taxes: – $7.81 billion
  • Net Income: $40.26 billion

14. Google had total revenue of $161.85 billion in 2019.

(Source: ABC)

Google total revenue 2019 breakdown:

  • Total Revenue: $161.85 billion
  • Total Costs and expenses: – $127.62 billion
  • Other income: + $5.39 billion
  • Taxes: – $5.28 billion
  • Net Income: $34.34 billion

15. Google had total revenue of $136.81 billion in 2018.

(Source: ABC)

Google annual revenue 2018 breakdown:

  • Total Revenue: $136.81 billion
  • Total Costs and expenses: -$110.49 billion
  • Other income: + $8.59 billion
  • Taxes: – $4.17 billion
  • Net Income: $30.73 billion

16. Google had total revenue of $110.85 billion in 2017.

(Source: ABC)

Google revenue breakdown 2017:

  • Total Revenue: $110.85 billion
  • Total Costs and expenses: – $84.70 billion
  • Other income: + $1.04 billion
  • Taxes: – $14.53 billion
  • Net Income: $12.66 billion

17. Google had total revenue of $90.27 billion in 2016.

(Source: ABC)

Google yearly revenue 2016 breakdown:

  • Total Revenue: $90.27 billion
  • Total Costs and expenses: – $66.55 billion
  • Other income: + $0.43 billion
  • Taxes: – $4.67 billion
  • Net Income: $19.47 billion

18. Google had total revenue of $74.98 billion in 2015.

(Source: ABC)

Google total revenue breakdown 2015:

  • Total Revenue: $74.98 billion
  • Total Costs and expenses: – $55.62 billion
  • Other income: + $0.29 billion
  • Taxes: – $3.30 billion
  • Net Income: $16.34 billion

Google Ad Revenue

After seeing those impressive numbers, aren’t you wondering:

So how does Google make money?

The majority of Google’s income comes from advertising — those annoying ads we are all trying to skip.

Here are the main Google revenue sources:

  • Google Play Store purchases
  • Advertising
  • Google Play purchases (music, movies, etc)
  • Hardware
  • Google Cloud

Notably, Alphabet started breaking out YouTube as a separate line item in its earnings in the final quarter of 2019.

Now, let’s take a look at Google’s ad revenue these past years:

19. Google made $146.92 billion from advertising in 2020.

The figure represents a whopping 80% of the company’s total revenue.

Some $19.77 billion were from YouTube ad revenue. While we are here, take a look at the most recent YouTube revenue statistics.

Apart from the ads revenues, another significant contributor to the total figure was Google Cloud, which generated $13.05 billion.

20. Google made $134.81 billion from advertising in 2019.

(Source: Statista)

Out of the total $161.85 billion Google made, $134.81 billion came from advertising!

Furthermore, over $15 billion were from YouTube ad revenue. The rest came from nonadvertising revenue, such as Google Cloud, which generated only $8.9 billion.

21. Google made $116.46 billion from advertising in 2018.

(Source: Statista)

Google ad revenue 2018 represented $116.46 billion out of the total $136.81 billion made!

That means that 85% of Google’s total revenue came from advertising.

Also, out of the total ad revenue, $11.15 billion came from YouTube.

As for the nonadvertising revenue, Google Cloud generated $5.83 billion in 2018.

22. Google made $95.58 billion from advertising in 2017.

(Source: Statista)

The Google ad revenue 2017 represents $95.58 billion out of the total $110.85 billion made.

Out of this amount, $8.15 billion comes solely from YouTube ads.

On the other hand, Google Cloud contributed $4.05 billion in revenue.

23. Google made $79.38 billion from advertising in 2016.

(Source: Statista)

The Google earnings ad revenue reports for 2018 and 2017 didn’t show how much of their revenue came from YouTube ads.

However, 99% of the 2016 revenue came from Google. The rest came from Alphabet’s other companies.

24. Google made $67.39 billion from advertising in 2015.

(Source: Statista)

As was the case for the fiscal year 2016, there is no official report detailing the YouTube revenue or the Google cloud revenue.

However, one thing is for sure:

Advertising is the most profitable source of revenue for Google.

Google Revenue Growth

There is a reason why Google is part of the Big Four technology companies. It’s getting bigger and more important every year.

25. Google’s revenue increased by 12.7% in 2020.

(Source: ABC)

Alphabet also reported a 23% quarterly revenue increase in the final quarter of 2020.

And Q4 YouTube ad revenue was 46% up from the previous quarter.

26. Google’s revenue increased by 18% in 2019.

(Source: ABC)

At the end of the fiscal year 2019, Google had an 18.3% year-over-year increase. The fourth quarter of 2019 also marked a 17.31% increase.

YouTube’s advertising revenue in the fourth quarter was up by 31%!

27. Google’s revenue increased by 23% in 2018.

(Source: ABC)

Compared to the Q4 of 2017, Google’s Q4 2018 revenue increased by 22%.

Not that impressive? Then consider this:

The 2018 Google advertising revenue grew by a whopping 93% from its 2014 level.

28. Google’s revenue increased by 23% in 2017.

(Source: ABC)

Google revenue in 2017 increased by 23% year over year. It also increased by 24%, comparison between Q4 of 2016 and 2017 Q4 shows.

Google’s hardware sales doubled that year when compared to 2016. In addition, ad revenue grew 25%.

29. Google’s revenue increased by 22% in 2016.

(Source: ABC)

Once again, YouTube and mobile search drove Google’s growth in 2016.

We have to admit, though, it seemed like everyone had a YouTube addiction circa 2016.

30. Google’s revenue increased by 18% in 2015.

(Source: ABC)

As always, Google generated most of Alphabet’s revenue. The ‘other bets’ category from the report, which includes all other company projects, had a revenue of $448 million and operating losses of $3.56 billion.

Google Search Statistics

Enough of those Google revenue statistics. Let’s see some stats about how much we are contributing to that revenue:

31. Google holds a 92.26% share of the worldwide search engine market.

(Source: StatCounter)

We all turn to Google when we are looking for something online. This is one of the reasons why ‘to google something’ has become synonymous with ‘to look something up’.

As of April 2021, Google’s global search engine market share was just over 92%. Its main competitor Bing accounted for just 2.29%. Baidu, which is most popular in China, held 1.47% of the worldwide market.

In the USA only, Google held 88.84% of the market share, whereas Bing held 5.47% in April 2021.

No need to thank us, Google.

32. Google processes 92,093 search queries per second.

(Source: Internet Live Stats)

Every second there are:

  • 9.478 new tweets
  • 1,072 new photos uploaded on Instagram
  • 1,888 new Tumblr posts
  • 5,655 Skype calls made
  • 89,670 YouTube video views
  • 3.03 million emails sent

and

  • 92,093 Google search queries made!

33. The most searched keyword on Google in the US is “YouTube”.

(Source: Ahrefs)

The top 5 most searched terms on Google in the US are:

  • YouTube
  • Facebook
  • Amazon
  • Gmail

and…

  • Google.

Yup!

“Google” is one of the top 5 most searched keywords on Google. Globally, it even ranks third.

34. “Election results” was the most-searched-for news topic in the US in 2020.

(Source: Google Trends)

According to Google search trends, the most searched for news topics in the US in 2020 were:

  • Election results
  • Coronavirus
  • Stimulus checks
  • Unemployment
  • Iran

Let the searches for 2021 begin! Hopefully, more positive news will make it to the Google Trends chart.

35. Parasite was the most-searched-for movie in the US in 2020.

(Source: Google Trends)

According to Google search statistics 2020, Americans googled Parasite, 1917, and Black Panther the most.

Harley Quinn: Birds of Prey and Little Women completed the top 5 movie searches list.

Key Takeaways

What we can take away from these numbers is that Google is the best platform to market a product or service.

Just think about how many people use Google every day!

Advertising has moved from TV and radio and is now widespread online.

The latest Google revenue statistics just show that Google is one of the biggest advertising businesses.

Will someone ever dethrone Google?

Stay tuned to find out!

ABOUT AUTHOR

After I got my degree in translation and interpreting, I started working in a typical office. To get away from my nine-to-five job, I ventured into freelance writing. One thing led to another, and I ended up creating content for SpendMeNot. I have been involved with this site ever since its launch — first as a writer and now as a content strategist. When not busy with publication planning, I like blogging. I just hate writing bios so that’s all from me, folks.

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