LinkedIn Revenue Statistics That You Can Learn From

Are you looking for a job? Or maybe new employees?

Go to LinkedIn.

LinkedIn is the biggest social network for professionals and career-oriented people. Members can list their job roles, skills, education, and resumes. They can also search and join groups that are relevant to their interests.

It may not sound like a money-making machine, but providing a simple service could be more profitable than you think.

LinkedIn revenue statistics will shed some more light on the matter. So let’s check them out!

Fascinating LinkedIn Facts

  • There are 774 million LinkedIn users that come from over 200 countries.
  • The biggest market of LinkedIn users is the USA, followed by India and China.
  • More than 57 million companies have LinkedIn profiles.
  • Around 61 million users had senior-level influence.
  • Some 65 million users had decision-making positions in 2020.
  • 57% of the traffic on LinkedIn comes from mobile devices.

LinkedIn Revenue Statistics

1. LinkedIn annual revenue for 2020 was $8.05 billion.

(Source: Statista)

LinkedIn earnings report shows that the revenue for the company increased by more than 250% in just three years!

In 2017, LinkedIn net revenue was $2.2 billion. The following year, in 2018, it already went to $5.2 billion. In 2019, the company earned around $6.7 billion.

With a 20% year-on-year increase in 2021, Linkedin revenue growth continues at a steady pace.

2. LinkedIn’s estimated annual loss is $159.2 million.

(Source: Forbes)

As mentioned above, LinkedIn brought in $8.05 in revenue in 2020. So, it may come as a surprise that the company operates at a loss for Microsoft. The reason for this is the large amount of intangible assets it has to write off on the 2016 purchase — $7.89 billion, to be exact.

But LinkedIn is justifying Microsoft’s investment, increasing its revenue contribution steeply every quarter. So the tech giant may soon add the LinkedIn net income to its total profits.

3. LinkedIn’s current value is around $22.6 billion.

(Source: MacroAxis)

While there’s no official information regarding LinkedIn valuation, estimates point to a figure of around $22.6 billion. This represents a 16% decrease from 2020.

LinkedIn Current Valuation

(Image source: MacroAxis)

4. 100 million job applications are posted every month.

(Source: LinkedIn)

How many job applications are posted on LinkedIn every month?

On a monthly basis, people send in almost 100 million applications. This is why being the first to apply is really important. It sets you apart from the pack.

5. Every month, 3 million job postings are listed.

(Source: LinkedIn)

Every month, there are millions of new job postings that people can apply to. Around 30,000 companies in the United States use LinkedIn as their main platform for recruitment.

Now you know where to look for a job.

LinkedIn Revenue by Segments

6. LinkedIn earns from five different segments.

(Source: Investopedia)

The LinkedIn revenue streams are:

  • Talents Solutions
  • Marketing Solutions
  • Sales Solutions
  • Premium Subscriptions
  • Learning & Development

To further explain the LinkedIn revenue model, the company makes money by selling advertising, recruitment services, and membership privileges.

LinkedIn revenue statistics show that before Microsoft’s acquisition in 2016, Talent Solution made $960 million for the company, Marketing Solutions made $109 million, while Premium Subscriptions made $162 million. No segment revenue data has been published since the takeover.

7. LinkedIn makes around $503,124 per employee.

(Source: LinkedIn)

LinkedIn has around 16,000 full-time employees, more than 5,000 of which work in San Francisco. It has employees working in more than 30 cities around the world. LinkedIn revenue per employee is $503,124, which results in $8.05 billion in total revenue.

LinkedIn Premium User Statistics

8. LinkedIn has 774 million users worldwide.

(Source: LinkedIn)

How many users are on LinkedIn in 2021? LinkedIn has around 774 million users across 200 countries and territories around the world.

This makes it the biggest platform for career and professional development.

The initial growth was phenomenal as in 2003 it quickly ramped up 1.6 million members.

While the US is LinkedIn’s biggest market at 180 million users, the network has gained traction worldwide. Check out the map below!

Linkedin Memebership Map

(Image source: LinkedIn)

9. 39% of LinkedIn users pay for premium.

(Source: Kinsta)

So, how many LinkedIn premium users are there? Since there are around 756 million users of LinkedIn, around 295 million use LinkedIn premium.

LinkedIn Premium offers many benefits – for example, you can see who viewed your profile.

Why is this important?

You can know who is interested in your skills and where to look for a job.

10. Women make up 42.8% of all LinkedIn users.

(Source: Statista)

LinkedIn user demographics show that around 57.2% of LinkedIn members are men.

Women tend to apply to less than 20% of jobs than their male counterparts. This may be due to their need to meet 100% of all job requirements while men apply even if they only meet 60% of job requirements. This is also why women are 16% more likely to get a job after they apply.

11. More than 60% of LinkedIn users are between 25 and 34 years old.

(Source: Statista)

LinkedIn user demographics show that people in the 25-24 age group are most likely to have an account on the platform. They are followed by people in the 18-24 age bracket, with 19.3% of all users representing this cohort. Around 17.5% are between 35 and 54-years-old. And just about 3% of users are 55+.

12. LinkedIn monthly active users are 310 million.

(Source: Omnicore)

And what about the US? What percentage of professionals is on LinkedIn daily?

With over 196 million active users from North America, around 63% of all monthly active users come from the US.

13. The average time spent daily on LinkedIn is 11 minutes.

(Source: Alexa)

People who are looking for jobs tend to spend around 11 minutes every day browsing LinkedIn for leads. Since millions of new jobs are coming in every month, they are highly likely to find something new every day.

LinkedIn Revenue Growth Trends

14. LinkedIn only had 100,000 members by its first anniversary.

(Source: Statista)

When LinkedIn launched in 2003, it only had mere ten members who signed up. On its first anniversary, it had 100,000 users. By 2008, it had shot up to 17 million users. And LinkedIn stats for 2021 show that it has 756 million members now!

The LinkedIn growth rate is an astounding 6,599%!

LinkedIn Statistics for Businesses

15. More than 50% of marketers use LinkedIn for advertising.

(Source: Statista)

LinkedIn is a great way to target B2B customers!

LinkedIn B2B statistics show that marketers may prefer LinkedIn over other social media giants such as Facebook and Instagram. Facebook may have more users, but LinkedIn users are more likely to discuss and engage with business opportunities.

16. LinkedIn advertising revenue surpassed $3 billion in 2021.

(Source: LinkedIn)

LinkedIn revenue from sponsored content was $86.3 million in 2015. This was an 80% growth from 2014!

LinkedIn advertising statistics for 2020 show that revenue from sponsored content was up more than 60% year on year.

And LinkedIn Marketing Solutions revenue is growing nearly three times faster than the B2B digital advertising market overall! According to Microsoft’s Q4 update, the segment grew by 97% in the period!

17. 80% of B2B leads come from LinkedIn.

(Source: LinkedIn)

LinkedIn B2B lead generation is really important for business owners.

The rest of B2B leads comes from Twitter (13%) and Facebook (7%). This shows that four out of five B2B leads come from LinkedIn even though it has the smallest number of users among the three platforms.

Linkedin B2B

(Image source: LinkedIn)

18. 94% of marketers of B2B use LinkedIn to share content.

(Source: LinkedIn)

LinkedIn content marketing stats show that 94% of marketers use LinkedIn as their primary platform to market content. Some 84% use Twitter, while 74% use Facebook and YouTube.

Overall, LinkedIn marketing stats show that it is the preferred platform for B2B marketers.

19. 50% of social traffic on B2B websites comes from LinkedIn.

(Source: Sumo)

LinkedIn drives around 90% of its social traffic to B2B websites, which is a lot more than Twitter and Facebook. LinkedIn b2b conversion rates are really high. No wonder why marketers prefer it over other social media platforms.

20. Almost 60% of B2B marketers suggest that LinkedIn ads offer the best value.

(Source: eMarketer)

LinkedIn advertising statistics show that LinkedIn Ads have a higher return on investment (ROI) than Twitter. It’s on par with Facebook. YouTube’s advertising ROI  is around four times lower than LinkedIn’s.

LinkedIn Market Share

21. Microsoft paid $26.2 billion for LinkedIn in 2016.

(Source: Forbes)

And how much did Microsoft pay for LinkedIn a share?

Around $196.

That was near a 50% premium to LinkedIn’s valuation at the time. Microsoft’s bold move aimed to beat out rivals such as, Facebook, and Google parent Alphabet, all of which were reportedly interested in acquiring LinkedIn.

22. Microsoft reported revenue of $46.2 billion in the Q3 of 2021.

(Source: Microsoft)

The company made $191 billion in net profit in the quarter ended June 30, 2021.

Microsoft doesn’t reveal its business segments’ profit figures. But according to its latest financial report, the revenue from LinkedIn increased by 46%.

And what percentage of Microsoft revenue comes from LinkedIn in 2021?

The answer is astonishing –  19.3%!


LinkedIn is the biggest social networking platform for professionals and career-oriented individuals. It’s one of the first places people visit when they are looking for a job since there are millions of companies on the platform.

LinkedIn revenue statistics show that you can make a huge profit, too! LinkedIn is a company that changed the shape of recruitment forever. And now that you’re armed with all that information, you can use them to your benefit!

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