LinkedIn Revenue Statistics That You Can Learn From

Are you looking for a job? Or maybe new employees?

Enter LinkedIn.

LinkedIn is the biggest social network for professionals and career-oriented people. Members are able to list their job roles, skills, education, and resumes. They can easily network with other members, who you can search according to different criteria. Members can also join groups that are relevant to their interests. 

Doesn’t sound like a money-making machine, does it? 

LinkedIn revenue statistics show that you can earn by providing a simple service instead of selling products. 

Fascinating LinkedIn Facts 

  • There are 660 million LinkedIn users that come from over 200 countries.
  • The biggest market of LinkedIn users in the USA, followed by India and China.
  • More than 30 million firms have LinkedIn profiles.
  • 90 million users had senior-level influence. 
  • 63 million had decision-making positions in 2019.
  • Almost 40% of the traffic on LinkedIn comes from the USA, and almost 17% comes from India.

LinkedIn Revenue Statistics

1. LinkedIn annual revenue for 2019 was $6.7 billion.

(Source: Statista)

LinkedIn earnings report shows that the revenue for the company doubled for just a year!

In 2017, LinkedIn’s net revenue was $2.2 billion. In 2018 it already went to $5.2 billion. 

In 2019, the company earned around $6.7 billion, which is almost three times as much as 2017. This shows steady growth for LinkedIn.

2. 100 million job applications are posted every month.

(Source: LinkedIn)

How many job applications are posted on LinkedIn every month? On a monthly basis, people send in almost 100 million applications. This is why being the first to apply is really important. It sets you apart from the pack.

3. Every month, 3 million job postings are listed. 

(Source: LinkedIn, Microsoft)

Every month, there are millions of new job postings that people can apply to. Around 30,000 companies in the United States use LinkedIn as their main platform for recruitment. 

Now you know where to look for a job.

LinkedIn Revenue by Segments

4. LinkedIn makes around $371,474 per employee. 

(Source: CSI Market)

LinkedIn has around full-time 15,000 employees, more than 5,000 of which work in San Francisco. They have employees working in more than 30 cities around the world. LinkedIn revenue per employee is $371,474, which results in $5.5 billion in total revenue. 

5. LinkedIn revenue from sponsored content hit $86.3 million in 2015.

(Source: Marketing Land)

LinkedIn revenue from sponsored content was $86.3 million in 2015. This was an 80% growth from 2014! 

LinkedIn advertising statistics show that sponsored content accounted for 56% of advertising profits. LinkedIn advertising revenue was $154.1 million in 2015, which was a 30% increase from the previous year. 

6. LinkedIn set to make $2 billion from ad revenue. 

(Source: Business Insider)

The LinkedIn CEO suggests that the company will hit a new peak of $2 billion from ad revenue. The company is focusing on LinkedIn video revenue since it is a growing service. 

Who doesn’t like videos?

7. LinkedIn earns from talent solutions, marketing solutions, and premium subscriptions.

(Source: Investopedia)

Before acquisition in 2016, Talent Solution made $960 million for the company. In 2016, Marketing Solutions made $109 million for the company, while Premium Subscriptions made $162 million. 

LinkedIn Premium User Statistics

8. 29% of LinkedIn users pay for premium. 

(Source: Kinsta)

So, how many LinkedIn premium users are there? Since there are around 660 million users of LinkedIn, around 191 million use LinkedIn premium. 

LinkedIn Premium offers a lot of benefits – for example, you can see exactly who viewed your profile?

Why is this important?

You can know who is interested in your skills and where to look for a job. 

9. Women Make Up 43% of All LinkedIn Users

(Source: Statista)

LinkedIn user demographics show that around 57% of LinkedIn members are men. 

Women tend to apply to less than 20% of jobs than male counterparts. This may be due to their need to meet 100% of all job requirements while men apply even if they only meet 60% of job requirements. This is also why women are 16% more likely to get the job after they apply. 

10. Almost 37% of US adults between the age of 30 and 49 years use LinkedIn. 

(Source: Pew Research Center, Data Reportal)

LinkedIn user demographics show that middle-aged people are most likely to have an account on LinkedIn. They are followed by people from the ages of 18 and 29 years. 38% of LinkedIn users in the world are between of 25 and 34-years-old. 

11. LinkedIn has 660 million users worldwide. 

(Source: Oberlo)

How many users are on LinkedIn in 2020? LinkedIn has around 660 million users across 200 countries and territories around the world. 

This makes it the biggest platform for career and professional development. 

The initial growth was phenomenal as in 2003 it quickly ramped up 1.6 million members.

12. LinkedIn monthly active users that use LinkedIn daily are 100 million. 

(Source: Omnicore)

What percentage of professionals is on LinkedIn daily? With one hundred million active users using LinkedIn on a daily basis, this means that 40% of monthly active users.

All of them can be targeted by companies every single day.

Are you looking for new employees?

13. 30 minutes are spent daily by job seekers on LinkedIn. 

(Source: ComScore)

People who are looking for jobs tend to spend 20 to 30 minutes every day browsing LinkedIn for leads. Since there are millions of new jobs coming in every month, they are highly likely to find something new every single day. 

LinkedIn Revenue Growth Trends

14. LinkedIn only had 100,000 members by its first anniversary. 

 (Source: LinkedIn, Statista)

When LinkedIn launched in 2003, it only had mere ten members who signed up. On its first anniversary, it had 100,000 users. By 2008, it had shot up to 17 million users, which is a growth rate of 962.5%. LinkedIn stats 2020 show that it has 660 million members now. 

The LinkedIn growth rate is an astounding 6599%! 

15. LinkedIn is set to hit $6.4 billion in 2020.

(Source: Omnicore)

LinkedIn revenue growth is increasing at a steady pace every single year. LinkedIn projected revenue by 2020 is set to be $6.4 billion in total revenue. 

That’s quite mind-blowing.

LinkedIn Statistics for Businesses  

16. More than 70% of marketers use LinkedIn for advertising. 

(Source: DemandWave)

LinkedIn is a great way to target B2B customers!

LinkedIn B2B statistics show that marketers may even prefer LinkedIn over other social media giants such as Facebook and Instagram. Facebook may have more users, but LinkedIn users are more likely to discuss and engage with business opportunities. 

17. 80% of B2B leads come from LinkedIn. 

(Source: Neil Patel)

LinkedIn B2B lead generation is really important for business owners. The rest of B2B leads comes from Twitter (13%) and Facebook (7%). This shows that four out of five B2B leads come from LinkedIn even though it has the smallest number of users among the three platforms. 

18. 94% of marketers of B2B use LinkedIn to share content.

(Source: LinkedIn)

LinkedIn content marketing stats show that 94% of marketers use LinkedIn as their primary platform to market content. 84% use Twitter, while 74% use Facebook and YouTube. LinkedIn marketing stats show that it is the preferred platform for B2B marketers. 

19. 50% of social traffic on B2B websites comes from LinkedIn. 

(Source: Sumo)

LinkedIn drives around 90% of its social traffic to B2B websites, which is a lot more than Twitter and Facebook. LinkedIn b2b conversion rates are really high. No wonder why marketers prefer it over other social media platforms. 

20. Almost 60% of B2B marketers suggest that LinkedIn ads offer the best value.

(Source: eMarketer)

LinkedIn advertising statistics show that LinkedIn Ads have a higher ROI than Twitter. It is on par with Facebook. YouTube is around four times lower than LinkedIn. 

21. In 2019, 42% of marketers increased their ad budget for LinkedIn. 

 (Source: Digiday)

In 2018, only 9% of marketers planned to decrease their budget for LinkedIn ads. 49% did not plan any changes. Around 42% increased their budget for advertising on LinkedIn. This shows that the value of LinkedIn for marketing is increasing. 

Are you planning your next marketing strategy? 

LinkedIn Market Share 

22. Microsoft paid $26.2 billion for LinkedIn in 2016.

(Source: Forbes)

How much did Microsoft pay for LinkedIn a share? Microsoft paid around $196 a share for LinkedIn. From a business about to extinguish, it became one of the fastest-growing companies in the world.

So there’s always light in the end of the tunnel. 

23. Microsoft reported a profit of $36.9 billion in the Q2 of 2020.

(Source: Venture Beat, Microsoft)

The revenue from LinkedIn increased by 24% since the company made $4.4 billion in total profit in Q2 of 2020. 

What percentage of Microsoft revenue comes from LinkedIn in 2020? 

The answer is astonishing –  11%!


LinkedIn is the biggest social networking platform for professionals and career-oriented individuals. It is one of the first places people visit when they are looking for a job since there are millions of companies on the platform. 

LinkedIn revenue statistics show that you can make a huge profit, too! LinkedIn is a company that changed the shape of recruitment forever. And now that you’re armed with all that information, you can use them to your benefit!

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