25+ Prime Day Sales Statistics for Every SHOPPER in 2020

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Does it get any better?

Let’s see some Prime Day sales statistics first and we’ll go on: 

Amazon Prime Day Sales Statistics (Editor’s Choice):

  • More than 20 million transactions were made by US customers.
  • The Fire TV Stick was purchased an estimated 638,500 times in the USA.
  • More than 200,000 LifeStraw Personal Water Filters were sold in the USA.
  • More than 175 million products were sold during the Prime Day event in 2019.
  • Prime members purchased more than 1 million toys during the 2-day sale in 2019.
  • Members from 18 countries shopped during the 2019 sales.
  • Amazon has more than 100 million Prime members.
  • Millions of products we shipped within 1 day during Prime Day, in 2019.

So yeah, it does get better!

Online shopping + free delivery + great discounts = happy shoppers.

This simple formula is the reason why Amazon Prime Day is gradually becoming the best shopping holiday.

All of you waiting for Black Friday to buy everything from your wishlist will be happy to hear that July is the new November.

We don’t need to wait for those Christmas holidays to splurge, right? Now, there are two big sales when we can get everything we need.

Let’s get to the latest news now:

Amazon Prime Day DELAYED

Because of the COVID-19 pandemic in 2020, Amazon Prime Day had been delayed. 

Many people are losing their jobs and companies are going into recession. 

However, companies like Amazon thrive in those conditions. 

We’re still waiting for more news on Prime Day.

Stay tuned!


Let’s see how big of sale it really is:

Before we get into those numbers, let’s start with a brief history of Amazon Prime Day

What Is Amazon Prime Day?

It all started in February 2005.

Amazon launched the Prime service – a special membership program offering free 2-day shipping. At an annual fee of $79.


Amazon celebrated its 20th anniversary in 2015.

To honor it, the eCommerce giant announced its first Prime Day.

It started on July 15 and ended on July 16 – an online shopping frenzy lasting 48 hours.

We can only assume that the purpose of Prime Day was to get more members to sign up. After all, it was a one of a kind deal available only to Prime members. 

There’s no denying that it is around Prime Day that most members are signing up, presumably, to take advantage of the awesome discounts.

We can even say that it has become the annual shopping holiday of the year.

Is it bigger than Black Friday and Cyber Monday though?

Let’s take a look. 


When is Prime Day?

Since the year it launched, Amazon Prime Day usually happens in mid-July.

Let’s take a look at the timeline:

  • July 15, 2015
  • July 12, 2016
  • July 10, 2017
  • July 16, 2018
  • July 15, 2019

What we want to know is:

When Is Amazon Prime Day 2020?

It hasn’t been announced yet.

It should have been somewhere between July 10 and July 16.

Because of the Coronavirus 2020, it has been delayed.

The sales are usually announced a few weeks or days in advance. It’s never too early though.
Perhaps Amazon doesn’t want to give the competitors a head start when organizing this year’s biggest sale. 

Amazon Prime Day Sales Statistics

Now, let’s check out the stats:

Amazon Prime Day and the Consumers

How do consumers feel about Prime Day? Are they taking advantage of the sales?

Let’s see.

1. 46% of consumers shop on Amazon frequently. 

(Source: National Today)

The National Today team surveyed 2,000 Americans about Prime Day.

The first question they asked them was: 

How frequently do you shop on Amazon?

It turns out that 46% of them were frequent shoppers. 

As for the rest:

  • 33% shop on Amazon sometimes,
  • 10% rarely shop on Amazon and
  • 11% never shop on Amazon. 

2. 78% of consumers have heard about Amazon Prime Day.

(Source: National Today)

Most of the respondents have heard about the big Amazon Prime sale. Only 22% have stated that they have never heard of it. 

3. 60% of consumers plan to participate on Amazon Prime Day.

(Source: National Today)

More than half of the respondents intend to be a part of this shopping holiday. Less than half —or 40% — will probably skip it. 

4. 44% of those who shop on Amazon have Amazon Prime membership.

(Source: National Today)

Not everyone who shops on Amazon signs up for a Prime membership. In fact, more than half of the respondents, or 56%, have stated that they don’t have a membership. 

5. Toys are the most in-demand items for 32% of millennials. 

(Source: National Today)

The survey indicates that toys, along with kids’ and babies’ items are the most in-demand prime day deals for 32% of people aged 18-34.

The results are as follows:

  • Toys and kids’ and babies’ items – 32%
  • Electronics, computers, and office tools – 21%
  • Beauty and health items – 14%
  • Clothing, shoes, and jewelry – 12%
  • Movies, music, games – 9%

6. Electronics are the most in-demand items for 28% of Gen Xers.

(Source: National Today)

Gen Xers prefer purchasing electronics, computers, and office tools.

Here are the top items in demand for those aged 35-54:

  • Electronics, computers, and office tools – 28%
  • Clothing, shoes, and jewelry – 20%
  • Toys and kids’ and babies’ items –14%
  • Movies, music, games – 13%
  • Beauty and health items – 8%

7. Clothing and shoes are the most in-demand items for 29% of baby boomers.

(Source: National Today)

If you ask boomers, the best prime deals are clothing, shoes, and jewelry. 

Here is how people aged 54+ have responded: 

  • Clothing, shoes, and jewelry – 29%
  • Electronics, computers, and office tools – 19%
  • Beauty and health items – 11%
  • Toys and kids’ and babies’ items – 10%
  • Home, garden, and tools – 10%
  • Books – 8%

Amazon Prime and Website Clicks

Now, let’s see how in-demand Amazon’s site was:

8. Amazon’s website was visited almost 2 million times during Prime Day 2019 by US shoppers.

(Source: Hitwise)

If the purpose of Prime Day was to get new customers to sign up and check out what Amazon has to offer, then mission accomplished. 

During the 2019 Prime Day, the website scored 193.6 million visits globally.

9. The conversion rate was estimated to be 10.5% during Prime Day in 2019 in the US.

(Source: Hitwise)

In digital marketing, a conversion rate represents the percentage of website visitors that complete the desired goal of the marketer, out of the total website visitors.

Amazon’s conversion rate increased to 10.5% in 2019, up from 8.8% in Prime Day sales 2018.

10. More than 20 million transactions were made by US customers. 

(Source: Hitwise)

It was estimated that more than 20 million transactions were made during the 2019 sale. 

Supposedly, the number surpassed Black Friday.

Amazon never releases the official numbers, so we will never know for sure. 

Top Selling Deals During  Amazon Prime Day 2019

Let’s check out the top-selling deals during last year’s worldwide shopping event.

11. The Fire TV Stick was purchased an estimated 638,500 times in the USA.

(Source: Hitwise)

Not surprisingly, Amazon products were sold the most as they offered the best deals and the lowest prices ever. Shoppers took advantage and purchased a record number of products.

The second product that was purchased the most in the USA was the Fire TV Stick 4K with Alexa Voice Remote. An estimated 334,800 purchases were made.

12. The Echo Dot (3rd Gen) – Charcoal was sold an estimated 220,900 times in the USA. 

(Source: Hitwise)

At a price of $22, the Echo Dot (3rd Gen) was one of the best deals on Prime Day in 2019.

The Echo Dot (3rd Gen) – Sandstone was close behind. With 143,400 purchases, it was the fourth top-selling item.

13. An estimated 185,400 Amazon e-Gift Cards were purchased in the USA during the 2019 sale. 

(Source: Hitwise)

Save yourself the trouble of searching for the perfect gift for your loved ones.
You can also spare them the trouble of returning your gift.

Last year, members who bought a $25 gift card received a $5 Amazon credit. What’s not to like? 

14. More than 200,000 LifeStraw Personal Water Filters were sold in the USA. 

(Source: Amazon)

This must-have hiking tool was another top-selling item during the Amazon Prime Day sales 2019

This info comes straight from Amazon’s press release following another successful shopping holiday.

15. An estimated 75,600 Instant Pot DUO Plus 60 were purchased during the 2019 Prime Day. 

(Source: Hitwise)

Amazon confirmed that excluding electronic devices, the Instant Pot was one of the top-selling items. It is also one of the top 10 most searched items. 

16. An estimated 69,600 23andMe DNA Test Kits were purchased in the USA. 

(Source: Hitwise)

Sold at $99, that represented one of the best Amazon Prime Day 2019 deals, excluding the electronics category. 

17. Approximately 58,600 FireTV Stick 4K Ultra HD devices were purchased in the UK.  

(Source: Hitwise)

UK Prime members also took advantage of cheap electronics. An estimated 58,600 FireTV Stick 4K Ultra HD devices were purchased last year. 

The Fire TV Stick 4K with Alexa Voice Remote was also one of the Prime Day bestsellers in the UK with 41,600 purchases.

18. The Echo Dot (3rd Gen) – Charcoal was purchased 54,300 times in the UK. 

(Source: Hitwise)

The Echo Dot (3rd Gen) – Charcoal was the second best-selling item in the UK. Combined with the 13,400 Echo Dot (3rd Gen) – Sandstone Fabric and 12,700 Echo Dot (3rd Gen) – Heather Grey Fabric, the Echo Dot (3rd Gen) was sold more than 80,000 times. 

Amazon Prime Day 2019 By the Numbers

Last but not least, the highlights from last year’s sale.

19. More than 175 million products were sold during the Prime Day event in 2019. 

(Source: Amazon)

Last year’s event on July 15 and July 16 was bigger than Black Friday and Cyber Monday combined. 

It was also the biggest event in Amazon Prime Day history. 

20. Prime members saved more than $1 billion in shopping during the 2019 event. 

(Source: Amazon)

After all those discounts and promotions, it turned out that Prime members managed to save a billion dollars. Amazon did the math.

The ecommerce giant also estimates that members shopping at Whole Foods specifically managed to save tens of millions of dollars.

Online shopping and free delivery, what’s not to like?

And speaking of ordering your groceries online, we aren’t surprised that Prime members did a lot of shopping from the Whole Foods Market. According to the latest grocery shopping statistics, almost half of millennials prefer to take care of their groceries from the comfort of their own home. 

21. Prime members purchased more than 1 million toys during the 2-day sale in 2019. 

(Source: Amazon)

National Today’s survey found out that approximately one-third of millennials were mostly looking at buying toys during this shopping event. 

We are again going to refer to some stats, or more specifically, the latest online shopping statistics. They show that millennials represent the largest group that shops online. So, we are going to assume that they managed to help that number exceed 1 million.

22. Millions of people worldwide streamed the Prime Day events. 

(Source: Amazon)

The Prime Day events, such as the Twitch Prime Crown Cup and the concert headlined by Taylor Swift were streamed worldwide by millions of Prime members.

Amazon further notes that some of the performances can still be watched by members on Prime Video.  

23. Members from 18 countries shopped during the 2019 sales. 

(Source: Amazon)

During the first event in 2015, members from 9 countries participated. In 2019, the number doubled.

Members from the following countries took advantage of the sales:

  • United States Of America
  • United Kingdom
  • United Arab Emirates
  • Spain
  • Singapore
  • Netherlands
  • Mexico
  • Luxembourg
  • Japan
  • Italy
  • India
  • Germany
  • Austria
  • France
  • China
  • Canada
  • Belgium
  • Australia

24. Amazon has more than 100 million Prime members. 

(Source: SEC)

July 15 and July 16 — the days of the 2019 Prime event — represent the two biggest days in Amazon’s history in terms of new signups.

Jeff Bezos said in his 2018 letter to his shareholders that there were more than 100 million Prime Members.

Amazon still hasn’t revealed the latest number, though we can only assume that many more new signups were prompted by the low prices and free delivery during last year’s event. 

25. Millions of products were shipped within 1 day during the 2019 Amazon Prime Day Sale. 

(Source: Amazon)

During last year’s shopping event, millions of items were delivered using the following services:

  • Prime Free One-Day 
  • Prime Free Same-Day
  • Prime Now (delivered within 2 hours)

And if this isn’t fast enough, there is something even faster on the way.

The company is also gearing up to launch Prime Air – a future delivery service that will see lightweight items taken to customers by drones within 30 minutes. 

The service was expected to be launched in late 2019, however, it is still not available.

Let’s just hope that even faster Amazon Prime Day delivery service will be available during the 2020 event, for all those awesome deals.

And speaking of those awesome deals: 

Best Prime Day Deals 2019

Last year’s deals can help us predict which products will be discounted the most. And if there is anything we have learned from past Prime Days, it is that Amazon’s products were a bargain.

So, without further ado, these were the best deals from Amazon Prime Day in 2019:

Echo Dot is a smart speaker, allowing you to say things like Alexa, play Despacito! 

Joking aside, this device currently costs $49.99.
During last year’s Prime Day, you could buy one for $22. 

You can definitely expect to buy some Amazon devices for half the current price.

This is basically Echo Dot with parental controls – you can set time limits and filter content.
The current price is $69.99, though last year you could buy it for $44.99.

The easiest way to describe the Echo Show 5 is Echo Dot with a screen.

While its full retail price is $89.99, last year’s Amazon sale saw it discounted to $49.99.

The Fire TV Cube is a media player released in 2019. The full retail price is $119.99, but we are hoping that it will get slashed by at least 40%.

All of you readers out there, expect a good deal on Amazon’s Kindle products. Kindle Paperwhite and Kindle Oasis were a steal last year. They are also the perfect way to take advantage of Amazon’s Prime Reading service. 

The full price for this Fire tablet with built-in Alexa is $149.99. Here’s to hoping that we will be able to save $50 if we wait until Amazon Prime Day 2020!

This Alexa-compatible futuristic doorbell will cost you $99.99. Unless Amazon offers a better or a worse deal, you may be able to buy it for $69.99.

This Roomba costs somewhere around $400. Last year, Prime members were able to buy it for around $200. Not too bad of a deal. 

This instant pot costs around $100. We must admit that 50% off is a bargain. 

This genetic DNA kit was one of the best selling items during last year’s sales. And as was the case with most of the deals on this list, the price was slashed by 50%.


What to Expect on Amazon Prime Day 2020?

Amazon hasn’t made any announcement yet (it is too early!), but we can make a few predictions based on past sales.

So, what can you expect?  

  • Pre Prime Day Deals 

While the official sales last anywhere from 24 hours to 48 hours, Amazon offers some pregaming discounts for all of the impatient consumers out there.

  • Discounts from Rival Online Retailers

You know what they say: if you can’t beat them, join them!

With Amazon Prime Day growing turning into a shopping frenzy to rival Black Friday, most stores wanting to compete with Amazon are also offering some great deals.

If you have something in mind from another store, it won’t hurt to check. 

  • Huge Discounts on Amazon Products and Services

This is Amazon’s holiday after all, so it makes sense that the prices for Amazon’s products will be the lowest ever.

Seriously though, if you plan on buying an Amazon product or subscribing to one of their services, we can bet you that you won’t get a better deal than in July. 

  • Great Deals on Groceries

Last year, customers that spent more than $10 shopping at Whole Foods received a $10 credit which lasted during the sale.  We expect something similar this year. 

  • An Awesome Prime Day Concert

Taylor Swift headlined the 2019 Amazon Prime concert which also included Dua Lipa, SZA, Becky G, Jane Lynch, and Tyler Oakley.  And in 2018, Prime members were able to stream Ariana Grande’s performance.

Who will headline 2020’s concert?
We can’t wait to find out!

This is one of the perks of getting a membership – Prime Music is included. 

Do you want to join in on the fun this year?
Then you are probably wondering: 

How to Prepare for Amazon Prime Day 2020?

In anticipation of one of the biggest shopping days of 2020, there are some things you can do to prepare. 

Follow these tips and you won’t miss a deal:

  • Sign Up for Amazon Prime 

First things first. Before you can start looking for deals, you need to sign up for an Amazon Prime membership. 

Here comes the good news:

Amazon allows you to sign up for a free trial period. So, you can wait until the big sale is announced and sign up then unless you are already a member.

How to Sign up for the Amazon Prime Free Trial:


How to Cancel Amazon Prime:


  • Download the Amazon App 

By downloading the app, you will be notified about the upcoming Amazon deal of the day.
There is no need to obsessively check whether the items from your wishlist are on sale.

Just make sure your notifications are enabled. 

How to Download the Amazon App:


  • Make a Shopping List

Amazon has deals on everything during this shopping spree. And we do mean everything.

From diapers and groceries to laptops and water filters, and everything in between.

The best thing you can do for your wallet (so as to not get caught up in this splurge craziness) is to make a list of the things you need.

First, check which staple items you need for your home. Toothpaste, soap, non-perishable groceries? Check the Prime Pantry Store, make a list and stock up.

Anything else you may need? Is your laptop slowly dying? Are your headphones all good and new?

Enough about you. Any birthdays coming up? Or other events requiring you to bring a gift? 

Make a list of those too.

This way, you will know what you are looking for and will focus on the best deals on Prime Day for the products you do need, rather than get distracted by other tempting discounts. 

  • Shop Around at Competitors 

While Prime Day is organized by Amazon, other online retailers are joining in and matching Amazon’s prices.

In the days before and during the sale, Amazon’s competitors are offering crazy sales and promotions

Who knows? Maybe you’ll find your favorite Prime Day deal on another site. 

Key Takeaways 

With each year, Prime Day is becoming bigger and bigger. No need to push through a crowd of people to get what you need, when you can enjoy guaranteed fast and free delivery.

What we can make out from these Prime Day sales statistics is that the best deals you will find are for Amazon’s own products.

And now that you know what you can expect during this year’s ‘Primetime,’ you can patiently await the P-Day.

See you around on SpendMeNot, everyone!

Shop away!

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