TikTok Revenue Statistics That Will Amaze You

Which is your favorite video-sharing social networking service?

Ouch!

What is TikTok?

If you can answer those questions you’re either very in tune with the newest social media trends or you’re around 18-years-old.

We’ve gathered some TikTok revenue statistics to help you understand just how popular this platform is and how businesses can use that to their advantage. 

Fascinating TikTok Facts (Editor’s Choice):

  • The average time spent on TikTok by users is 52 minutes per day. 
  • TikTok has been downloaded more than 1.5 billion times since its launch.
  • TikTok influencers usually charge around $800 per post if they have more than 2.5 million followers.
  • Only 4% of marketers use TikTok. 
  • The application has more than 500 million monthly users.
  • 90% of users access the application at least once daily.
  • The 50 biggest TikTok accounts have around 500 million followers. 

TikTok Revenue Statistics

1. ByteDance made $7-8.4 billion in 6 months in 2019.

(Source: Business Insider)

While proper data has not been released, the ByteDance TikTok earnings report outlined an estimate between $7-8.4 billion for the first six months of 2019. 

The parent company of TikTok more than doubled the TikTok annual revenue in just a year. The company had just made $7.2 billion for the entire year of 2018. 

2. TikTok revenue streams from the US accounts for 42% of total revenue. 

(Source: IBB Online)

TikTok in-app purchase revenue directly depends on the US TikTok  revenue by country stats show. 42% of in-app revenue and advertisement purchases in total come from the United States. 

Although it’s not the biggest TikTok market in general, when it comes to in-app purchases it’s hard to beat them.

3. TikTok in-app spendings by users increased by 588% in 2019.

(Source: SensorTower)

User spending increased to $10.8 million in June 2019. The monthly spending increased by 588% from June 2018 to June 2019. This shows that TikTok’s year-over-year growth for user spending is increasing rapidly. From May 2019 to June 2019, month-on-month spending increased by 19%.  

4. Overall, user spending exceeds $175 million.

(Source: Business of Apps)

TikTok net revenue 2020 will remain dependent on advertising since that is where the majority of the income comes in from. However, in-app purchases should not be ignored. Users do spend money to buy filters and effects so that their posts look more interesting.  

TikTok User Statistics

5. TikTok has more than 1.5 billion downloads.

(Source: Business Insider)

How many times has TikTok been downloaded? In terms of monthly downloads, TikTok is growing more than applications like Snapchat and YouTube. It has had more than 1.5 billion downloads.

The 1 billion mark was hit in February and continued on with 614 million by the hafl-year stretch, marking a 6% increase as opposed to the same period last year.

6. TikTok monthly active users are more than 500 million.

(Source: Forbes)

Just three years after launch, TikTok has managed to attain 500 million monthly active users. This makes TikTok more popular than Twitter, Reddit, and Snapchat, which have been on the market for much longer. 

That’s quite amazing!

7. In the first 3 months of 2019, TikTok had 188 million new users.

(Source: SensorTower)

In Q1 of 2019, TikTok was the third most downloaded application in the world. 

The world!

Just two years after its launch!

The application was the only one in the Top 5 list that is not owned by Facebook. 

8. Indian users account for 43% of TikTok’s users.

(Source: Business Insider)

TikTok user demographics show that India is a major market for TikTok users. 43% of active users on the application are Indian. Most of the new users also come from India.

9. On average, users spend 52 minutes on TikTok daily. 

 (Source: Business of Apps)

The TikTok engagement rate is high since users spend, on average, almost an hour on the application every single day. 

We get it, funny videos can be addicting.

Have you ever wondered how often are people on TikTok?

10. 90% of TikTok users access the application at least once daily.

(Source: IBB Online)

TikTok users are more active than users of most applications. 90% of users access the application at least once a day. Stats show that usually people open the app around 4-5 times daily.

11. 68% of TikTok users watched other people’s videos in November 2019.

(Source: GlobalWebIndex)

Most applications are unable to match the activity of TikTok. In November 2019 alone, 63% of TikTok users liked other people’s videos. 55% uploaded a video. 

Seems like this social media platform is very popular.

12. 16 to 24-year-olds make up 41% of TikTok users.

(Source: Oberlo)

The biggest portion of TikTok users is young adults and teenagers. 

The application was intended for a target market of people younger than 18. That age bracket accounts for 60% of all monthly active users too. 

Not gonna lie, we feel a bit old now. How long till we start asking GenZ-ers to help us with our phones?!

13. TikTok is available in 141 countries.

(Source: Medium)

TikTok is available in 7 languages and 141 countries. There is also an Asian version of the application called Douyin. It is available in 14 countries. 

14. There Are 60 million active users in the United States.

(Source: Reuters)

60% of people that use TikTok belong to the Gen Z population. 80% of all users fall between the ages of 16 to 34 years. 

Around 26% are part of the 25 to 44 years age bracket. 16-24-year-olds make for 60% of the users.  

Fun fact: 60% of TikTok users in America are female. 

TikTok Revenue Growth Trends

15. TikTok growth rate for year-on-year for users was 275% in December 2018.

(Source: SensorTower)

In December 2018, there were 75 million new users recorded on the application. 

This is huge!

TikTok launched in 2017. Showing such an astonishing growth rate is a big deal! 

But it’s not all unicorns and rainbows in the land of TikTok.

16. 2020 will be tough in terms of competition for TikTok.

(Source: EMarketer)

2019 was definitely TikTok’s year!

However, TikTok stats 2020 show that it will face a lot of competition from other applications. Facebook is gearing up to take the video application head-on by introducing new features on Instagram. 

TikTok Statistics for Businesses

17. Brand takeovers cost less than hashtag challenges. 

(Source: Medium)

Brand takeover campaigns on TikTok can cost around $50,000-$100,000. The lower price does mean that the brand will have to suffer through lower user engagement. TikTok conversion rates for hashtags challenges are far superior. 

18. Only 3.7% of the posted content on TikTok is created by brands.

(Source: Search Engine Journal)

Brands aren’t the top content creators on TikTok, it seems. Regular users post almost 50% of the content. Meanwhile, influencers and celebrities make up 46.9% of TikTok content.

Care to boost those stats? 

TikTok Market Share

19. TikTok valuation is $75 billion. 

(Source: Business Insider)

TikTok owner Zhang Yiming made over $12 billion in 2018. He became the 12th richest man in China through TikTok. 

Okay. Time to come up with an app and become rich. Any ideas?

20. USA military branches have banned TikTok. 

(Source: New York Times)

Which states in the USA banned TikTok? 

The answer is none. 

But. 

All military branches and the Pentagon have banned TikTok. Why?

Because of allegations of data mining and privacy breaches on the application. 

TikTok Advertising Statistics

21. BTS holds the Guinness record as the fastest to get 1 million followers.

(Source: Forbes)

Kpop sensation BTS holds the TikTok World Record for the fastest to get to 1 million followers. They joined the application on September 25th. They hit the million follower mark in just 3 hours 31 minutes. 

Go, ARMY! 

22. Only 4% of marketers use TikTok. 

(Source: Search Engine Journal)

TikTok advertising costs show that marketers continue to fail at incorporating this platform. While TikTok is a great platform with millions of users, high engagement, high activity, and a young target market, 96% of marketers don’t use the application. 

That means that there’s less competition if you get my drift.

23. TikTok influencers usually charge around $800 per post if they have more than 2.5 million followers.

(Source: Telegraph)

How much does TikTok influencer make?

The average Tiktok influencer earnings show that they can make $500-$800 per post. But that’s just in case they have more than 2.5 million followers. 

24. TikTok offers 4 different kinds of advertisements.

(Source: Awario)

TikTok offers in-feed native content, hashtag challenges, brand takeovers, and branded lenses. With different types of advertisements, brands can expand their reach to millions of users. Engagement is high since a lot of users participate in these advertisements enthusiastically.  

What are you waiting for?

Conclusion

Do you think cups could substitute shoes?

Kison Kee on TikTok tried several times, none of them successful. 

This is just an example of the type of content you can find on TikTok. People like entertaining and being entertained. 

2019 was a really strong year for TikTok. Back then it exceeded all expectations. But will it manage to stay afloat among a sea of social media platforms?

Time will tell.

See you around on SpendMeNot, everyone!

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