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Payment options:


PayPal, gift cards, vouchers, cash

Average time per survey:


5 to 20 minutes

Minimum cash-out:



Live chat:



Editorial Rating

Toluna Logo

Editorial Rating

Toluna Review

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Payment options:


PayPal, gift cards, vouchers, cash

Average time per survey:


5 to 20 minutes

Minimum cash-out:



Live chat:





$0.74 per hour

Daily surveys:



Toluna Logo

Editorial Rating

In the age of the internet and digital marketing, information is the most valuable currency on the market. While most data is collected passively (through cookies), sometimes brands just have to ask you directly for your opinion. This creates an opportunity for you to take surveys for money and complement your budget.

Platforms like Toluna Influencers are a great place for you to begin your journey, but you must do your research first. Reading at least one thorough Toluna review is a great start. So:

  • How much money can you earn on Toluna?
  • What are your cash-out options?
  • How many points do you need to earn for minimum cash-out, and what is the equivalent in dollars?

These are just some of the questions that we’ll try to address in this review.

What’s Toluna?

Toluna is a market research platform that rewards users for sharing their personal information and opinions. In the simplest of terms, it’s one of the ways you can do surveys for money.

Toluna was launched in 2000 and has since become one of the most popular platforms in the industry. The company’s headquarters are in Wilton, Connecticut, and the firm has numerous subsidiaries like Cjudge SAS, Toluna UK Limited, Toluna USA, Inc., etc.

One of the biggest concerns amongst new users tends to be – is Toluna legit? As we mentioned, the platform has been in business for over two decades now, which is already a strong indicator. Furthermore, user reviews are predominantly positive and the platform is A+ rated on BBB. While not a definitive answer, these two factors already provide some credibility to Toluna.

So, is Toluna safe? All the evidence seems to indicate that the platform is secure and reliable.

Toluna customer service

In terms of customer service, options on Toluna are fairly simplistic. You get a ticket to fill in and send for a review.

The platform also has a pretty great FAQ page, which provides you with some much-appreciated self-service options and problem-resolution tools.

How Does Toluna Work?

So, how does one start their journey on Toluna? How do you register and use this platform? Does it take long to set up a profile and get paid for surveys?

Let’s find out!

Registering on Toluna

Opening a Toluna account is free and takes just a couple of minutes. The platform itself requires you to fill in just seven questions (one of which is optional):

  • Name
  • Date of birth
  • Gender
  • Country of residence
  • Zipcode
  • Password of choice
  • Mobile number (optional)

As soon as you provide these details, Toluna will generate your account profile.

One more thing worth mentioning is that Toluna Influencers give 500 points of a new member bonus for just signing in. Other than this, you also get 1,000 points after completing your first survey. The platform also has a referral system, which provides you with an opportunity to earn even more points.

Choosing the type of surveys

The platform allows you to choose topics and categories, which can make the entire experience more pleasant. Considering the number of hours you will have to spend on the platform before cashing out, this can be quite a significant factor.

In fact, the platform itself has an elaborate filter system that allows you to pick the type of surveys you’re taking. Namely, you can filter Toluna surveys based on:

  • Length
  • Category
  • Reward

The reward for this customizability goes past the material reward – it also makes your experience of doing surveys for cash more fun.

Moreover, by choosing the category, you target the exact portion of the market you intend to influence. This also opens up a possibility for you to participate in relevant digital projects. While monetization of your opinions is a reward of its own, getting a chance to transform the products and services that matter to you is an additional incentive.

How to Make Money on Toluna?

One of the biggest misconceptions people have about paid surveys is that they can somehow act as a revenue source comparable to freelancing. Just ask yourself one question – how can doing a Toluna survey for $1-$2 be an alternative to earning an average of $67,164 annually as a freelancer? The answer is simple – it can’t!

Still, this doesn’t mean that paid online surveys are useless or meaningless. There are various scenarios in which earning points on Toluna can help you get a valuable reward.

What is Toluna App?

While some platforms merely have sites optimized for mobile, Toluna has apps for both Android and iOS.

Here’s an example of what we previously discussed. Namely, seeing as how one of the ways to redeem your points is through the PlayStation store, if you’re a gamer, you can use this as a method to finance your hobby. You see, you can use the Toluna app to do some paid surveys and buy games for points rather than your own cash. And you can do this on your phone while taking public transportation or waiting in the reception room.

Users with these inclinations might also be interested in Toluna Games Centre. While some games here are available daily, others are only available for a limited amount of time.

How Much Money Can You Make from Toluna?

The first thing we need to address is the value of Toluna points. At the moment, 3,000 points are the equivalent of $1 (redeemable in cash or gift cards). Since the minimum cash-out is $10, you would need 30,000 points for your first cash-out.

Now, while some surveys can pay up to 50,000 points, the average you’ll get for a single survey is between 1,000 and 2,000 points. Add to this the fact that you get 500 for registering and 1,000 for your first survey. Still, this last part will only affect your very first cash-out.

According to some rough estimates, you stand to get $0,74 per hour when translated into cash. Needless to say, this is below the industry average.

Another thing worth mentioning here is the Toluna gifties. These are virtual presents that you can buy for you or your friends using points earned on the platform. The majority of these gifties cost between 50 and 500 points. Aside from this, every giftie purchase also enlists you into a competition to earn a physical equivalent of the virtual product. These are practical items like leaf-blowers, cheese-making kits, etc.

Competitions and giveaways are additional factors worth taking into consideration. Namely, you can spend 500 points to enlist into a competition with a $4,500 monthly prize pool. And for 1,000 points, you’re entering into a contest to win LED TV.

How does Toluna pay?

When doing surveys for money, the cash-out method is almost as important as the point-to-dollars ratio.

The platform supports PayPal, which is incredibly convenient since this is the world’s biggest online payment system.

Other than this, it also offers payout in the form of various gift cards. Some of these gift cards are with major retailers and services that you probably already use. We’re talking about brands like:

  • Amazon
  • Best Buy
  • iTunes
  • Starbucks
  • Walmart

Other than this, some customers, in their Toluna reviews, praise the platform’s option to redeem these points through movie vouchers, retail e-vouchers, and sweepstakes entries. Aside from this, the site is also known to issue restaurant gift cards.

Toluna Alternatives

To accurately position Toluna on the tier-list of the industry, you need to compare it to other paid survey sites. Here are some alternatives to consider.

Toluna vs Swagbucks

Swagbucks is probably the most comparable to Toluna in terms of earning potential. An average user leaving a Toluna review will probably start by mentioning its low earning potential of $0.74 per hour. Swagbucks really isn’t that superior, with an average rate of $0.89 per hour.

The cash-out of Swagbucks is substantially lower at just $1. In this field, Swagbucks is superior to the majority of the paid survey industry. Swagbucks also offers daily surveys, which is a huge plus.

Toluna vs Survey Junkie

In terms of earning potential, Survey Junkie will just blow Toluna away. Namely, Survey Junkie offers you a chance to make $2-$5 per hour, which is up to seven times more than you would earn on Toluna. Doing a Toluna quick survey or two will earn you an average of $0.74 per hour.

The minimum cash-out is the same on both of these platforms at $10. Also, it’s worth mentioning that while Toluna offers payout in gift cards, vouchers, and via PayPal, Survey Junkie also supports the direct account deposit as an option. This is something that Toluna lacks and a huge win for its competitor.

Toluna vs myPoints

The first major difference between myPoints and Toluna is that the former’s cash-out minimum is significantly higher than the one on Toluna. After a superficial Toluna platform research, you will find that its payout threshold is $10. On the other hand, myPoints requires you to earn at least $25 before you can cash out.

The average earning rate on myPoints is $1.01 per hour, while on Toluna, the rate is somewhat lower at $0.74. This puts Toluna slightly behind in terms of earning potential. Other than this, myPoints also has higher sign-up bonuses than its competitor.

Wrap Up

The majority of Toluna reviews left by customers agree that while the earning potential of the platform may be slightly lower than average, the surveys are simply more fun. And this is a huge advantage.

Namely, the earning potential on other platforms (although higher) is never significant enough for this activity to be exclusively profit-based. What’s more, the main reason why people give up on paid surveys online is that they get bored of long, tedious polls rather than the fact that they aren’t earning enough.

So, when it comes to finding a fun and immersive way to earn a bit of cash online, Toluna is a decent option.

Is Toluna legit? Absolutely!

The platform delivers on what it promises to do – provide you with the best surveys for money on the market. Still, the best surveys for money and the best money for surveys are not the same thing. Yet, this activity was never going to substitute your side-job, to begin with.

Should you consider Toluna? If you intended to do some paid surveys anyway, there’s no reason not to give it a shot.


  • Ability to sort offered surveys
  • Gifties and sweepstakes
  • Low payout threshold


  • Low hourly earnings rate
  • Problems qualifying for surveys
  • Issues with longer surveys
Toluna Logo

Editorial Rating


Can you make money from Toluna?

While you can definitely make money from Toluna, you must manage your expectations. This is a way to slightly supplement your budget or earn some interesting rewards, but it will never replace a side-job in terms of earnings. Toluna provides you with paid online surveys on a regular basis, and the platform is pretty upfront about how much you can make from these surveys.

How much do Toluna surveys pay?

Toluna surveys pay between 15 and 50,000 points, where 3,000 points are the equivalent of $1. On average, the earnings ratio on Toluna is $0,74 per hour, which is slightly inferior to what the rest of the industry is offering. Still, by allowing you to filter the surveys you’re offered with, some reviews claim that doing paid surveys on Toluna tends to be less tedious than with some of their competitors.

Is Toluna legit?

Toluna Influencers is a legitimate company, and your personal information is completely safe. The platform is not a scam, and it has millions of users and more than a decade in the industry to support this claim.

Is Toluna worth it?

If you’re looking for some paid surveys, Toluna is definitely worth your while. On the other hand, you might be able to earn substantially more someplace else. Platforms like Survey Junkies and Branded Surveys will allow you to make more in an hour. Still, while you can make money doing surveys, this will never become a significant source of income (regardless of the platform).

Does Toluna actually work?

Toluna is an efficient and trustworthy platform that allows you to do surveys for money. In other words, the platform delivers on what it promises – enables you to get paid to take surveys. Still, since every user experience is different, it’s not uncommon to find a Toluna review claiming something else entirely. This doesn’t prove or disprove the legitimacy of the platform.