23+ Grocery Shopping Statistics for Every Customer in 2020

We all go grocery shopping.

(Bill Gates doesn’t but he reads a lot.)

We fill the shopping cart.

We push the shopping cart.

(Careful with the kids that run around you!)

On the way out of the supermarket we asked ourselves:

  • How many items are there in my shopping cart?
  • How many people have the same grocery shopping habits like you?
  • How much money you actually spend on groceries every year

Grocery shopping statistics won’t fill our carts, but they will open our eyes. 

For starters, let’s have a peek at some of the stats: 

Fascinating Grocery Shopping Statistics

Amazing!

It certainly seems that grocery shopping in-store and online is thriving.

Now, let’s dive right in in all of the grocery store facts and stats to learn more.

1. In 2018, the size of the overall grocery market was $632 billion.

(Source: Business Insider)

Last year, it was over $700 billion in sales across 38,000 locations. It sure is growing rapidly! The US grocery sales are forecasted to double in the next four years. 

Impressive!

OK, but how much does a grocery store make a day?

In 2018, median weekly sales per supermarket were $455,777. Per day, that is $65,111.

2. The average time spent grocery shopping is 41 minutes per shopping trip or over 53 hours per year.

(Source: Credit Donkey)

According to the Time Use Institute, each food shopping trip takes about 41 minutes. And the trip per week average is 1.5. Sounds fair.

When you multiply those, it turns out we spend more than 53 hours of each year of our lives just grocery shopping. More than 2 whole days… Well, put like that, that sounds like quite a lot of precious time lost! 

But… isn’t it worth it if you’ve got yourself something yummy to munch on?

3. Saturday is the most popular day when shopping for groceries.

(Source: Credit Donkey)

About 41 million Americans prefer to shop on Saturday. It’s far from surprising – that’s when people aren’t usually at work.

So, naturally, shopping trips take the longest during the weekend. On Saturday or Sunday, you might spend an average of 7 minutes more in the store. And midday or evenings are the worst. Personal experience and statistics can agree on that.

OK, but what is the best day to go grocery shopping then?

4. Grocery stores in the US average 29-30 million shoppers each day Monday through Thursday, compared to 33-41 million on Friday to Sunday.

(Source: Insider)

Considering these shopping facts, it’s simple – go on the weekdays if you can. Preferably Monday through Thursday, as it’s less busy.

And the best time to go grocery shopping?

Early or midday. If you go during the typical working day, 9 to 5, you’re bound to enjoy a significantly less crowded store.

According to grocery store statistics, on weekdays, stores get busier between 4 p.m. and 5 p.m., as people leave work. Meanwhile, on the weekends, traffic is at its highest between 11 a.m. and noon.

Finally, truly the best day of the week to go grocery shopping is Wednesday, early in the morning. While new deals will be starting, old deals will probably still be in place too. Plus, you’ll have access to fresh products and a quiet store – what more could you want?

A piece of advice for the night owls or early birds out there – no matter the day, if you go super early in the morning or late at night, the supermarket will be empty. However, if you’re there late, you won’t have much of a choice regarding the products. Expect more and fresher products early in the morning.

An alternative is online grocery shopping.

5. According to online grocery sales statistics, 10% of US consumers regularly do their grocery shopping online.

(Source: Business Insider)

That’s certainly one way to save yourself the trouble of going all the way to the store. In fact, more than 50% of US grocery shoppers purchase at least some of their groceries online.

And by as early as 2020, 70% of US shoppers could be buying groceries online.

6. Online grocery sales totaled $23.9 billion in 2018.

(Source: Payments Journal)

This is only 1.6% of total sales.

However, that was a 70% increase compared to the $14 billion online sales in 2017. And according to online grocery shopping statistics, the online grocery market value doubled between 2016 and 2018.

Globally, only China beats the US by digital grocery sales, with $50.9 billion.

7. Digital grocery sales in the US are estimated to reach $59.5 billion by 2023.

(Source: Invesp)

Online grocery shopping trends are certainly going upwards. Both established grocers like Walmart and Kroger as well as new players like Amazon are rushing to improve their curbside pickup and delivery options. The truth is, consumers prefer home delivery 4 times more than curbside pickup.

The top 7 grocers account for 81% of 2018 online sales, and, unsurprisingly, Amazon/Whole Foods leads with 34%.

Data from the online grocery market also shows that about 6% of consumers have shopped for groceries via computer. Only 2% shop via mobile.

8. When doing grocery shopping online, people tend to spend nearly $40 more.

(Source: OneSpace)

There is a significant difference in the average basket size for different types of grocery shopping. In-store, people would normally spend around $55.18. Online they could spend about $90.61.

If they order online to collect, they spend about $71.76 – somewhere in the middle.

So shopping for groceries in-store could save you money. We tend to go big when browsing an online store and not see how quickly our cart is filling up.

More astounding grocery shopping statistics coming right up!

9. 53.5% of offline grocery shoppers consider buying a brand not usually purchased, compared to 22.8% of online shoppers.

(Source: OneSpace)

In fact, 61.4 of offline shoppers and only 39.7 of online ones actively look at new brands.

And most importantly, 37.2% of offline grocery shoppers purchase influenced by packaging design or POS material, while online that’s merely 16.3%.

This is to show that the more interactive store environment is more persuading for consumers to try new products and brands. They are easier to influence by displays and packaging than those shopping online.

Food and grocery brands need to take this into consideration and devise different strategies for online and in-store experiences.

Here is something else to consider:

10. Grocery shopping statistics reveal that 55% of consumers don’t see the point in voice shopping, and nearly 43% think it’s more of a hassle than it’s worth.

(Source: OneSpace)

According to a 2018 research, voice ordering for groceries is not very popular yet. Over the first half of 2018, only 3.1% of all grocery shoppers bought something using voice-based ordering.

Those who didn’t use the technology stated various reasons. 73.4% didn’t like that they couldn’t see what they were buying. Other answers included:

  • Too difficult to place a large order – 69.2%
  • Don’t have voice technology – 34.1%
  • Disliked the suggestions made – 33.4%
  • Felt a lack of control – 29.3%
  • Too difficult to search for products – 25.9%

This is not to say that voice ordering will never go big. For now, there is still room for improvement.

11. 45% of US respondents who have shopped for groceries online have an income of $100K+, according to a 2018 survey.

(Source: eMarketer)

Online grocery shopping statistics also reveal that 38% of those surveyed have an income of $50k-$100k. 29% have an income of less than $50k.

Now, let’s examine the grocery shoppers demographics.

12.49% of online grocery shoppers are female, and 51% are male.

(Source: Invesp)

Almost an equal number of men and women purchase grocery online.

Statista shows us the share of shoppers who have used an online-only retailer for groceries in the US in 2018 by generation:

  • 38% Millennials
  • 29% GenX
  • 14% Baby Boomers

and others.

And a more recent study suggests that the number of Generation X shoppers buying groceries online has grown considerably to 40% in 2019. Millennials are still in the lead though.

Now, if we talk about traditional store aisles cruising, here’s the data:

13. Women are more likely to do most of the grocery shopping.

(Source: Credit Donkey)

According to supermarket statistics, 70% of primary shoppers for multi-person households are female. And women account for 53% of shoppers for the non-married too.

14. On average, grocery shoppers in the US are 44 years old.

(Source: Credit Donkey)

And the average age specifically for female shoppers is a bit higher, at 47.

But there’s more:

15. According to grocery shopping statistics, women take longer to get their shopping done.

(Source: Credit Donkey)

Women need, on average, 42 minutes to get their grocery shopping done. Men only need about 39 minutes.

Interestingly, shoppers under 30 need 43 minutes on average, while shoppers aged 30 and up take only 40 minutes. Experience matters!

Now, moving on to some more exciting grocery store facts.

16. Almost 25% of grocery shopping money gets spent on processed foods and sweets.

(Source: Credit Donkey)

No surprise here, if you think about it.

But the good news is that 25% of shoppers prefer locally grown food. So they support national agriculture, which might provide better quality food.

17. 83% of shoppers prefer going to traditional supermarkets to drugstores, supercenters, gourmet grocers, or warehouse clubs.

(Source: Credit Donkey)

In fact, more than 40% of shoppers go to more than one store to look for the best deals and get everything they need. Must be exhausting though.

Check out these curious facts about grocery stores too:

18. Just 5.6% of the household income goes towards grocery purchases these days.

(Source: Credit Donkey)

On the other hand, Americans spend 4.3% of it on dining out. 

Treat yourselves!

19. 69% of women make a grocery shopping list beforehand, compared to 52% of men. 

(Source: Credit Donkey)

Having a shopping list with you every time helps you save money.

Better make one so that you don’t buy too many unnecessary things and forget the one you need the most, right?

20. Primary shoppers of multi-person households on average spend $118 weekly.

(Source: Credit Donkey)

Meanwhile, single shoppers spend half of that – just $60 a week.

By the way, here’s a job you probably didn’t know existed – a professional grocery shopper.

21. Professional personal grocery shoppers earn on average about $27 per hour.

(Source: Grocery Shopping Business)

They usually charge a fee based on the grocery order – about $20 is typical for a $150 grocery order.

This is a good option for many people that are homebound with age and health issues, for example. Or if you’re someone rich, famous, and busy.

Now, have you wondered how many stores are there in the US?

22. There are more than 38,300 supermarkets in the US.

(Source: FMI)

70% of them are conventional grocery stores. The remaining 30% are supercenters, gourmet stores, warehouse clubs, and military commissaries.

Astonishing!

And the average number of items carried in a supermarket was 33,055 in 2018.

In 2014, the average number of items in a grocery store was actually more than 42,200 items. More than enough!

And if you’re curious…

23. The average grocery store size in 2018 was 41,651 square feet.

(Source: FMI)

You can get lost in there!

Finally, do you want to know which are the commonly forgotten grocery items?

Toilet paper, paper towels, laundry detergent, razors, Kleenex, dish soap, shampoo, trash bags, coffee, milk, batteries, toothpaste, and so on… 

See? You’re not alone! 

All those little things we need constantly but always forget to buy

Meanwhile, the most common grocery list items in the US are soda, beer, cereal, frozen dinners, salty snacks, milk, and bread. Nothing surprising here.

Wrapping Up

After all this info on grocery shopping, now you know when to go shopping to avoid crowds. You can easily compare your grocery spending habits with other households. 

Business owners can get useful insights from these stats and alter their strategies for the best. You’re welcome!

In any case, all of us need to do grocery shopping weekly and can benefit from these grocery shopping statistics. Or we can just have a good laugh while waiting in line to pay for that Kleenex.

Take care and happy shopping!

Sources:
  1. Business Insider
  2. Credit Donkey
  3. Credit Donkey
  4. Insider
  5. Business Insider
  6. Payments Journal
  7. Invesp
  8. OneSpace
  9. OneSpace
  10. OneSpace
  11. eMarketer
  12. Invesp
  13. Credit Donkey
  14. Credit Donkey
  15. Credit Donkey
  16. Credit Donkey
  17. Credit Donkey
  18. Credit Donkey
  19. Credit Donkey
  20. Credit Donkey
  21. Grocery Shopping Business
  22. FMI
  23. FMI
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