Last Updated: August 18, 2022
For the majority of the population, TikTok is merely a social media platform where they can watch comedy, tutorials, and inspirational videos. However, for those who:
- Are older than 18
- Have more than 10,000 followers
- Have more than 100,000 video views in the last 30 days
There’s a potential to turn this platform into a business.
But how much does TikTok pay its creators in 2022? What are some of the best ways to make money on this platform? Is all of this really worth your while?
Let’s try to unveil this mystery once and for all!
What Is TikTok?
TikTok is a video-sharing app and social media platform with over one billion active users. An average TikTok user spends more than 850 minutes per month on this app, which makes the idea of making TikTok content even more worthwhile.
The best thing about TikTok is the opportunity to monetize your presence on the platform.
How do TikTok creators get paid on TikTok?
The list of money-making methods on TikTok is quite lengthy. For example, you can:
- Get paid per view
- Earn money through an affiliate marketing program
- Make sponsorship contracts
- Receive gifts (tips) from your customers
- Promote your own merchandise
- Leverage your TikTok influence to raise income from other platforms
How Much Do the Most Famous TikTokers Make?
So, who are some of these TikTokers, and how much does TikTok pay some of its top creators?
How much does Charli D’Amelio make?
The highest earner on TikTok, Charli D’Amelio, reportedly made $17.5 million in 2021. As of June 2022, she has more than 141.8 million followers on TikTok, with her account constantly getting more attention.
Some other top earners on TikTok are:
- Dixie D’Amelio (Charli’s sister): $10 million in 2021.
- Bella Poarch: $5 million in 2021.
- Addison Rae: $8.5 million in 2021.
How to Make Money on TikTok?
While TikTok’s top creators can make a fortune on the platform, most TikTokers make substantially less (if anything). Even if you start earning from TikTok, it will take a while to get paid anywhere near this sum.
Let’s see how you can actually make money on the platform and what kind of money we are talking about exactly.
How many views do you need to get paid on TikTok?
If you want to get paid directly by TikTok, you need to get at least 100,000 video views in the last 30 days. While this may sound like a lot, there are actually many micro-influencers who qualify for this.
To increase your TikTok income from views, you can work on building your personal brand, improving your engagement rate, and maintaining the same audience over time.
How many followers do you need on TikTok to get paid?
TikTok accounts with at least 10,000 followers qualify for getting paid by the platform. Still, you’ll have to get more followers to earn some serious money.
The truth is, those with 50,000 – 150,000 followers can start making a profit. However, your videos can reach that many people even if they aren’t your followers.
How much does TikTok pay per 1,000 views on TikTok?
TikTok pays around 2 to 4 cents for every 1,000 views. The amount isn’t set in stone because of the TikTok Creator Fund, an incentive program that rewards TikTok creators who attract and engage audiences with their own content.
Usually, the amount you get paid per view depends on
- The total number of videos viewed
- Their share of the total viewing on TikTok
The fund started in 2020 with $200 million and plans to reward creators with $1 billion over the next three years.
How much does TikTok pay for 1 million views?
Based on the figures above, TikTok will pay creators roughly $20 to $40 for one million views. While this may not seem as much, it adds up:
- TikTok videos take less time to edit than YouTube videos
- Their volume is much higher
Because of this, it’s not uncommon for a creator to have one multi-million view video after another.
How much does TikTok pay per like?
Likes are not a payment-relevant metric on TikTok. Sure, they are an indicator of engagement and audience loyalty. However, likes don’t affect your income from TikTok since the platform doesn’t pay per like.
On the other hand, TikTok likes are important for obtaining sponsorships. You can always use the high follower number and engagement rate when negotiating sponsorships to get a better deal.
How Much Do TikTok Creators Make from Other Sources of Revenue?
Getting paid for views is just one of many ways to earn money on TikTok. Let’s see what else you can do to turn your TikTok presence into a profit.
About 30%-50% of TikTok earnings come from sponsored posts. While some top creators charge as much as $100,000 per post, micro-influencers can make about $300 to $600 per sponsored post.
Brands and influencers from the same niche can now easily start collaborating with the help of TikTok Creators Marketplace. This outreach program makes brand targeting far more efficient, and creator sponsorship deals more reliable and consistent.
Affiliate marketing on TikTok
The way affiliate marketing works on TikTok is fairly simple – the parties involved are:
- Product creator
- Affiliate network
- Affiliate marketer (creator)
- End consumer.
Needless to say, this is a huge part of TikTok pay rate. Here, a multi-channel strategy can go a long way.
How to make money on TikTok via the gifting feature? That’s actually quite easy and can get you a lot of money.
TikTok gifting is a tip that creators can get from their followers. All you need to do is start a live-stream session, during which your followers can send you gifts known as icons.
How to redeem these for money? Users can purchase the icons with TikTok coins. A gift you get can’t be turned back into coins but diamonds, which you can then redeem for money. However, be aware that:
- Users give fewer coins for some icons and more for others (this can range from five to five thousand coins)
- Diamonds are worth 50% of the coins’ value
- TikTok takes a 50% commission
Virtually all top TikTok earners have their own merchandise line that is a powerful source of income. However, how much they earn this way depends on several factors:
- What items they are selling
- The price of those items
- What marketplace they use for sales
- A creator’s ability as a salesman (product placement, pricing strategy, marketing, and branding).
Needless to say, it is quality merchandise that can make you into one of the highest TikTok earners.
If you, for example, already have 100,000 followers on Instagram — why not share with them you’ve on TikTok? Then, instead of starting from scratch, you can use your current Instagram audience to increase the number of TikTok followers.
The same goes for virtually any platform where you have a large audience. You can use your Facebook, YouTube, LinkedIn, Snapchat, and Pinterest following to increase your TikTok influence and revenue.
How Old Do You Have to Be to Make Money on TikTok?
Minors can earn money on TikTok through their parents. To start making money directly, they still must be at least 16 and have their parents’ consent.
However, to qualify for an independent TikTok payout, you need to be at least 18.
How much TikTok pays creators largely depends on whether they are recreational creators or influencers. The former aren’t that dedicated to creating content on the platform, while the opposite is true for the latter.
If you want to make money on TikTok as an influencer, there are many ways you can do that. We recommend signing up for the TikTok Creator Fund and building your following and brand to get sponsors. For those less creative TikTokers with a considerable following, there’s always the option of affiliate marketing.
No matter the strategy you choose to start making money on TikTok, you need to be aware of one thing. Like any other business, building your brand on TikTok and turning a profit will take some time. Therefore, don’t get your hopes up about earning money right away.
TikTok creators who have signed up for the platform’s Creator Fund are paid between 2 and 4 cents per 1,000 views.
As of June 2022, Charli D’Amelio has 141.8 million TikTok followers, making her the most-followed person on the platform.
Not all TikTok creators are paid the same. Some get no money, while those who have signed up for the TikTok Creator Fund can earn 2–4 cents per 1,000 video views. However, TikTok’s top creators can make anywhere between $100,000 to $250,000 per sponsored post, while this amount is smaller for micro-influencers ($300–$600).